Purdue Convocations is a multi-disciplinary performing arts presenting organization based at Purdue University in West Lafayette, Indiana. For more than a century, Convocations has served the region as a presenter of world-class, national and international artists across the performing arts and entertainment spectrum, with over 30 productions each academic year in multiple campus and community venues ranging from 140-6,000 seats. As a presenter at an institution of higher education, Convocations has a strong tradition of curricular engagement as it connects visiting artists with classroom discourse in both the pre-school to grade 12 and collegiate communities. Widely recognized for its diverse programmatic vision, Convocations explores classic and contemporary aesthetics, presents established as well as emerging artists, participates in the creation of new work, and benefits from the presence of an internationalized, educated audience. Convocations is a leader within the local, statewide and national arts community and an active member of national and international professional associations. www.convocations.org
West Lafayette, Indiana, along with its sister city Lafayette, Indiana, and the Purdue University community, is a small, vibrant city with a healthy, diversified economy that is regularly recognized for its quality of life. Attractive and affordable housing, excellent schools, state of the art healthcare, and a wide array of social services, along with Big 10 intercollegiate sports and a broad array of cultural organizations make the community a highly desirable place to call home.
Purdue Convocations is announcing a search for an energetic, creative, and positive individual to serve as Marketing Associate . The position supports the attainment of sales goals, customer acquisition and retention efforts through digital marketing, website management, audience development, and all aspects of publicizing and promoting the performing arts events presented by Purdue Convocations. Under the direction of the Director of Marketing, the Marketing Associate performs a variety of tasks in a fast-paced and dynamic work environment.
Lead the creation and deployment of email campaigns and communications to support the attainment of sales goals and support customer acquisition and retention efforts. Maintain social media marketing and continuously research new technologies for online marketing channels. Assist with the development, execution and tracking of digital strategy (Facebook, Instagram, Twitter, Snapchat, Google Ad Words). Assist in the tracking and monitoring of Marketing Department expenses. Ensure marketing project timelines are met or exceeded. Coordinate marketing preparation for events, i.e. collateral, signage, lobby videos, etc. Assist in the creation of content strategy and implementation across platforms, including images, writing/blogs, video, guerrilla/grassroots tactics and emerging channels. Assist in day-of-show activities which require evening and weekend duties.
WEBSITE + TECHNOLOGY: (20%)
Update and maintain websites for Purdue Convocations, Convocations Volunteer Network and Purdue Student Concert Committee using WordPress and Adobe Creative Suite; give recommendations on SEO to help maintain website standards; research new trends in website design and UX. Serve as co-representative for departmental technology services with the University’s centralized support team.
ANALYSIS AND REPORTING: (5%)
Support attainment of sales goals and effective/efficient use of marketing and communication resources by assisting with audience and market research, as well as data mining of patron information. Prepare reports and analyze outcomes for Google Analytics, Google Ad Words, website usage, and other digital channels.
Competitive salary (commensurate upon experience) and a generous benefits/employer contribution program applies.
Purdue University is an equal opportunity, equal access, affirmative action employer fully committed to achieving a diverse workforce.
QUALIFICATIONS & REQUIREMENTS
Bachelor’s Degree in in Communications, Public Relations, Marketing, Advertising, or other closely related field or other area combined with pertinent, demonstrated experience (e.g., project management).
Two years working in communications, advertising, public relations.
Experience in budget management, media planning and purchasing, media relations including arranging interviews and press conferences, writing press releases, and all aspects of publicizing and promoting performing arts events.
Demonstrated passion for performing arts and culture.
Must demonstrate strong organizational and time management skills with emphasis on accuracy, attention to detail, and ability to meet deadlines.
Strong computer, technology skills; possess a learning orientation to changing technology.
Proficiency in Microsoft Office, specifically Word and Excel.
Must demonstrate technical skills in social media and online advertising.
Must demonstrate excellent communication skills; strong emphasis on writing and editing.
Must possess exceptional interpersonal skills with the ability to influence, teach, consult and build work relationships among a diverse group at all levels; ability to work alone and with teams.
Ability to represent Convocations and the University with tact and diplomacy at all times.
Positive customer relations skills, excellent problem solving skills, the ability to motivate and generate enthusiasm among volunteers, knowledge about and interest in university students, initiative, and self-motivation are a plus.
Valid US or Canadian driver’s license.
Management experience; conflict resolution; sales and/or marketing experience; student life and/or activities experience; evidence of sound fiscal management experience; experience in data management, and involvement in the arts.
Purdue Convocations catalyzes the curriculum, energizes the community, and distinguishes Purdue through powerful performances, illuminating discourse, and extraordinary learning encounters.
Purdue University has a rich history of bringing concerts, lectures and performances to campus. In 1902 the “Lecture and Concert Course” was first offered, creating the earliest evidence of what is now Purdue Convocations. Over the years and decades the names and formats have changed, but one thing has remained constant: the desire to expand the Purdue experience beyond the classroom.