NHIA is seeking a dynamic, experienced Communications Marketing Manager to help guide the organization’s communications program specifically focusing on promoting the association’s products, programs, and services. The ideal candidate has 3-5 years of marketing and communications experience, preferably in health care, with a track record of developing compelling, high-quality messages that promote an organization and generate demand for its products and services.
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform the job successfully.
Bachelor's degree in communications, or related field and 3-5 years of marketing and communications experience, preferably in healthcare. Candidate should have demonstrated success leveraging latest marketing strategies and tactics, including lead generation & nurturing, thought leadership, content nurturing, and social media with an acute focus on engaging and converting audiences.
Strong writing and proofreading skills with impeccable attention to details is a MUST.
Demonstrated success in implementing highly creative digital strategy and social media campaigns that elevate awareness of organization and that engage and motivate.
Superior project management skills, managing multiple projects simultaneously with the ability to deliver results under the highest of expectations, on time and quality.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
Knowledge of the latest trends and best practices in online marketing and measurement.
Hands-on experience and proficiency using latest content management systems to edit or publish web content. Familiarity with Google Analytics, basic HTML coding is preferred.
Self-starter with the ability to make decisions while exercising sound judgement.
Strong work ethic and entrepreneurial spirit. Willing to put in the hours necessary to accomplish tasks and meet all deadlines.
Collaborative, positive attitude focused on continued learning and growth.
Solid understanding of healthcare industry is preferable.
Essential Duties and Responsibilities
The Communications Marketing Manager will plan, develop, and implement communications activities geared to informing the association’s membership and promoting the organization’s products, programs, and services to stakeholders through print and digital marketing. Responsibilities include:
Write copy for e-blasts, social media, web, conference materials, blogs, news releases, speeches, talking points, and scripts.
Promote association’s annual conference. This task includes developing a marketing plan and producing print and digital promotional materials such as preliminary and onsite programs, e-blasts, and internal and external advertisements.
Develop innovative methods to grow membership, conference attendance, and interest in association benefits within the home infusion community as well as outside the industry.
Evaluate industry analytics and recommend how best to reach targeted external prospects as well as generate leads for annual conference attendance including the use of internal and external databases and lists.
Develop, execute, and assess innovative, results-oriented social and digital marketing strategy, particularly to expand the association’s digital footprint on Facebook, Twitter, Instagram, and other social platforms. This includes managing the association’s day-to-day social media posts, calendar, and performance and staying current with best practices.
Develop and manage a blogger outreach program and build an active brand ambassador network that elevates awareness of association and its products, programs, and services. ?
Develop and post web content and manage web site as part of an integrated communications strategy.
Collaborate across the organization to develop promotional strategies and content.
Support media relations activities to position the association in print and digital media through the development of news releases and advisories, media kits, letters to the editor, op-eds, and other briefing materials.
NHIA (www.nhia.org) is a national trade association representing companies that provide infusion therapy and specialty pharmacy products to home-based patients. NHIA is an equal opportunity employer and offers a competitive salary and benefits, a collegial work environment, and a path for advancement. The Association is a $4 million organization with a staff of 15. NHIA is located within one-block walking distance of the Alexandria King Street Metro in the west-end of Old Town Alexandria. For consideration, send letter of application, resume, and salary requirements to: HR@nhia.org (please include Marketing Communications Manager) in the subject line.
About National Home Infusion Association
About the National Home Infusion Association (NHIA) NHIA is a trade association that represents companies that provide infusion therapy to home-based patients as well as companies that manufacture and supply infusion and specialty pharmacy products. Infusion therapy involves patient-specific compounded medications, supplies, and a range of pharmacy, nursing, and other clinical services for delivering care to patients in the home setting. For more information, visit the Association at: www.nhia.org.