The Marketing Coordinator will be responsible for developing, scheduling, and administering content across social media. This individual will also be the main contact for past participants of HBX programs and have responsibility for the maintenance and growth of the recently launched HBX Community platform. The Coordinator will work as a part of a team to help manage the day-to-day activities for the HBX marketing team ranging from development of social media content to creating marketing materials and helping manage marketing projects. This role will report to the Associate Director, Marketing and Communications in support of the following activities:
Develop, schedule, and administer content across social media consistent with the department's social media strategy including Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
Ensures that messages are supportive of and consistent with HBX value propositions.
Monitor and support HBX Community Organizers who organize in-person events around the world. Audit content on the HBX Community website, answer queries from participants, and work with vendor on improvements to the site.
Monitor and report on social media analytics to ensure continuous improvement. With the guidance of the Associate Director, HBX Communications, communicate effectively about social media strategy and results.
Lead effort for Facebook Live. Develop program of Facebook live events including schedule, content, and corresponding lead generating campaign. Work with both internal audiences (marketing, product management, creative) and faculty to ensure events run smoothly.
Identify new channels of communication for HBX to pursue as opportunities in social media continue to evolve.
Work with marketing partners both inside and outside the University to help expand reach of HBX marketing efforts.
Make updates to the HBX website.
Communicate with HBX participants and respond to inquiries on HBX public channels.
Identify and work with HBX participants to help develop blog content. Handle all communication and lead the editing process for new student posts.
Provide copyediting support for HBX Blog content; draft content when appropriate.
Assist in the deployment of marketing projects, including email, public relations, and advertising.
Perform various other duties to support the department as needed.
Cover letter is required.
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Harvard Business School is unable to offer visa sponsorship for this opportunity.
5 years of related work experience, preferably in a marketing, advertising, or higher education work environment.
The successful candidate will be a self-motivated team player with critical attention to detail and deadlines
Strong writing skills required
Familiarity/experience with social media marketing, website management, and community engagement
Exposure to marketing strategy and best practices
Knowledge of HTML/CSS
Familiarity with livestream video production
Proficient w/Microsoft office including Microsoft Excel
Experience with Hubspot and/or Google Analytics preferred
Familiarity with Adobe Creative Suite
Copywriting and proofreading/editing experience
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 45427BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.