Marketing & Social Media Coordinator for Nonprofit School Foundation
Chicagoland Lutheran Educational Foundation (CLEF)
April 29, 2018
45000.00 - 55000.00
Full Time - Experienced
4 Year Degree
Chicagoland Lutheran Educational Foundation (CLEF) is a 501(c)(3) nonprofit school foundation working to empower urban Lutheran schools to deliver innovative, quality education in a Christian environment. The marketing coordinator will be a key part of CLEF’s team, with a two-fold role. The primary initial goal is to increase the visibility of CLEF with donors and prospective donors. The position will also work with or on behalf of CLEF schools to publicize the schools, with the ultimate goal of increasing enrollment. A strong background in email marketing, social media, SEO and online advertising is required. The marketing coordinator should be comfortable working independently in this newly created role.
This is a full-time salaried position. Work will be performed in our Bensenville office, with periodic travel to school locations across the City of Chicago. The Marketing Coordinator reports to the Executive Director.
This position is responsible for developing and overseeing the communications strategy for CLEF. This includes internal and external communications, website, social media and print publications. Frequent communication with CLEF schools is expected, and will include site visits to our Chicago schools.
Essential Job Functions
Market CLEF and school activities through social media and press releases.
Maintain website content
Develop and execute media plan for email communications via Constant Contact and/or website blog.
Develop and execute media plan for print communications (newsletters, appeals, Christmas card mailing, brochures, etc.).
Provide marketing support for CLEF events, either by developing in house or coordinating with an external graphic designer to create print material.
Prepare monthly CLEF Notes newsletter for board.
Promote CLEF within CLEF schools and congregations. Serve as spokesperson for CLEF to civic and community groups and principal's meetings. Appear at back to school nights, open houses, etc. Speak at congregational meetings. Invite other congregations to support CLEF monetarily, through school supply drives, etc.
Create needs assessments for each school, identifying skills and knowledge that need to be addressed, and choosing appropriate training methods on a case by case basis.
Develop and coordinate implementation of marketing strategies based on each school’s unique profile.
Provide mentorship to admissions counselors in multiple private school settings throughout Chicagoland, each with unique and specific needs.
Bachelor’s degree required.
Minimum three years’ experience in marketing and social media. Nonprofit experience a plus.
Comprehensive knowledge of the principles, practices and procedures of media, public, and community relations.
Excellent oral and written communication skills.
Strong skills in using social media outlets (Facebook, Twitter, Instagram, etc.)
Ability to juggle competing priorities, excel at organization skills, and have a high attention to detail and follow-through.
Proficient in computer usage including Microsoft Outlook, Word and Excel, Google suite, WordPress and Constant Contact.
Familiarity with SEO concepts, Google Analytics, Google AdWords
Graphic design (Adobe Creative Suite), photography and/or video production skills a plus.
Strong interpersonal skills to work with diverse populations including donors, School Board members, administrators, teachers and all support staff.
Ability to work independently and take initiative to proactively identify resources and resolve problems.
Ability to conceptualize, initiate, monitor and evaluate new and/or current programs.
Prior experience in admissions counseling, as well as a teaching or training background, with heavy emphasis on increasing school enrollment a plus.
Personal qualities of integrity, credibility, and a commitment to CLEF’s mission of supporting quality Christian education.
Additional Salary Information: Commensurate with experience
About Chicagoland Lutheran Educational Foundation (CLEF)
We are a 501(c)(3) nonprofit school foundation. For twenty-five years, CLEF has supported Lutheran preschool, elementary and high schools in the City of Chicago. Headquartered in Bensenville, Illinois, our mission is to empower urban Lutheran schools to deliver innovative, quality education in a Christian environment. Currently serving 22 schools, we achieve this goal by funding scholarships, capital and curriculum needs, teacher salary support, educational consulting and teacher professional development. We also provide centralized services such as technology support, school nursing, and marketing.
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