The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptance—academic and artistic, political and cultural—make it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Application Review Date
The First Review Date for this job is: April 27, 2018
The Division of Student Affairs at UC Berkeley is the gateway to all aspects of the student experience. From recruiting and enrolling; to feeding and housing; to leadership and development opportunities — we put Berkeley's students first. We pride ourselves on our culture of care and the services we provide to students throughout their university journey. Our commitment to access, service, and engagement is helping to shape the lives of tomorrow's leaders.
OVERVIEW: Involves the marketing and/or selling of campus activities, services, or products including sale of retail merchandise; or provides marketing support activities. Involves the analysis of identified constituencies/audiences and the development of programs, services, and outreach to meet identified needs and influence public perception; may involve 'brand' development or enhancement; may involve working with the media (press, television, radio).
The new marketing specialist position will help further the Business Development team's strategy to actively increase overall revenue generation projects for the Division of Student Affairs.
REVENUE GENERATION Assist with the development of new revenue generation projects and programs for the Division of Student Affairs. Under general supervision, plans, develops and implements advanced marketing and/or sales plans, strategies and/or events for key projects. Develops PowerPoint presentations and other related reports.
PARTNERSHIPS Assist with the solicitation and securing of annual level sponsors for the Division of Student Affairs. Includes the development of all collateral materials and sponsorship overviews. Assist with the development and execution of all sponsor related activations for large scale events including Golden Bear Orientation, Caltopia, ASUC Student Union Open House and all other related events.
COMMUNITY Management of the Division of Student Affairs Community Innovation Lab. Manage the recruitment, training and retention of student staff and campus and community partners. Direct the full project cycle including evaluation, design and delivery. Actively promote success of projects and new opportunities to campus and community stakeholders.
PROGRAMS Management of Cal Bears Online Auction. Includes all donor solicitation, donation inventory management and auction fulfillment. Management of the Digital Backpack program. Includes program development, sponsor solicitation and management and communication with internal and external stakeholders.
DATA ANALYSIS – Research, analyze and monitor marketing efforts for effectiveness, behavioral and consumer trend; report results using quantitative and qualitative data. Conduct market research used for generating sales and new revenue projects. Use marketing and sales platforms such as LinkedIn and Salesforce.
3+ years of relevant experience. Thorough knowledge of application and use of statistics and research practices in developing marketing strategies. Ability to understand the campus, including its achievements, mission, vision, goals, objectives and infrastructure. Ability to understand and execute the knowledge of the campus' products and services. Thorough analytical and written communication skills. Thorough knowledge of marketing mediums and funding sources. Thorough knowledge of communication principles, media, and marketing techniques. Thorough, strong project management skills. Strong interpersonal communication and political acumen skills. Strong skills in event and media activities management. Skill in mentoring less experienced staff. Bachelors degree in related area and/or equivalent experience/training
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
This is a 2 year contract position
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.