Director of Undergraduate Marketing and Communications
University of Maryland, Baltimore County
April 14, 2018
Office of Institutional Advancement
Reporting to the Assistant Vice President of Marketing and Creative Services within the Office of Institutional Advancement, the incumbent will lead development and execution of annual and long-range marketing plans to support achievement of institutional undergraduate recruitment and enrollment goals, using the University brand as a foundation. The director will work in close partnership with the Office of Undergraduate Admissions to develop strategy and oversee execution of undergraduate marketing efforts, as well as with UMBC’s design, communications, and alumni teams.
Responsibilities include: * Translate the University’s brand objectives into a comprehensive marketing plan with quantifiable strategies and tactics that are brand- and data-driven, well integrated, and align with marketing objectives; * Develop a solid understanding of market needs, and map advantages, benefits, and proof points to establish the University as the student’s best choice; * Gather information about competitive schools and programs in targeted recruiting markets; * Evaluate and recommend communications channels that effectively deliver the right messages to the right audiences at the right time; * Develop compelling internal and external messages to support each selected campaign; * Develop and manage an effective and integrated digital strategy, including content marketing, across appropriate platforms to support the campaigns; * Coordinate with the University’s Creative Services team to develop integrated, multi-channel campaigns that effectively communicate the desired messaging and establish the brand position; * Work closely with project managers to ensure timely delivery of materials; * Establish and monitor marketing objectives, deliverable timelines, and project specifications for each campaign element; * Establish feedback loops and real-time and cumulative success metrics for implemented campaigns; * Perform or procure market research when required; * Serve as liaison with campus strategic partners (e.g., Registrar's Office, Residential Life, Student Affairs, Advising, colleges) as appropriate and; *Perform other duties as assigned.
Required Minimum Qualifications:
This position requires a bachelor’s degree (master’s preferred) and five years of experience in marketing or related area, preferably with a strong orientation toward strategy. Competitive candidates will have demonstrated success in leadership, strategy, and an understanding of brand and style guidelines. The ideal candidate will be knowledgeable about digital marketing, content marketing, social media, email management, and web analytics.
A background in higher education marketing is preferred.
Special Instructions to Applicants:
Please submit a cover letter, resume and the following(this is required):
1) sample of persuasive writing for a particular audience;
2) description of a strategy you developed (including the challenge, how you approached it, and result) and;
3) sample marketing plan.
Open until filled
Screening of Applications Begins:
For best consideration, submit application materials by May 14, 2018. Resumes will be accepted until position is filled.
Salary is commensurate with qualifications and experience.
Equal Opportunity Statement:
UMBC is an Affirmative Action/Equal Opportunity Employer. Applications from women, minority group members, veterans and individuals with disabilities are encouraged to apply.
If you require a reasonable accommodation for a disability for any part of the employment process, please contact the Human Resources Department at 410-455-2337 or MD TTY Relay Service 1-800-735-2258 between 8:30 a.m. and 4:00 p.m. Monday through Friday.
As required by the 1986 Immigration Act, be prepared to present acceptable documentation upon hire showing your identity and that you are a U.S. citizen or an alien who is authorized to work.
Internal Number: 492666
About University of Maryland, Baltimore County
UMBC is a dynamic public research university integrating teaching, research and service to benefit the citizens of Maryland. As an Honors University, the campus offers academically talented students a strong undergraduate liberal arts foundation that prepares them for graduate and professional study, entry into the workforce, and community service and leadership. UMBC emphasizes science, engineering, information technology, human services and public policy at the graduate level. UMBC contributes to the economic development of the State and the region through entrepreneurial initiatives, workforce training, K-16 partnerships, and technology commercialization in collaboration with public agencies and the corporate community. UMBC is dedicated to cultural and ethnic diversity, social responsibility and lifelong learning.