DIRECTOR OF MARKETING/Dept.of HOSPITAL ADMINISTRATION
SUNY Downstate Medical Center
March 22, 2018
Brooklyn, New York
DUTIES: Reporting to the Vice President/Chief Administrative Officer-Chief Operating Officer, the Marketing Director will be responsible for planning, development and implementation of all UHB's marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of the organization. Responsible for planning, organizing and implementing direct marketing and public relations activities for the hospital to extend and increase use of the hospital facilities. Develop long-term marketing objections for the hospital and planning campaigns and programs to meet such goals. Research and evaluating a variety of trends and parameters of hospital usage, service utilization, community needs and physician preferences consistent communication of image and position to all constituencies, both internal and external. Prepare presentations to explain the marketing program of the hospital. Develop and recommend marketing budgets. Ensure the Organization's philosophy, mission and vision are pertinent and practiced throughout the organization. Formulate and administer policies to ensure the integrity of the Organization. Design, support and oversee cross-functional teams throughout the Organization. Other duties as assigned/needed. (DUTIES AND RESPONSIBILITIES ARE NOT LIMITED TO THE ABOVE POSITION DESCRIPTION) QUALIFICATIONS: Bachelor's degree in journalism, marketing, public relations, preferred. Graduate degree in a related field is desirable. Minimum of 5 years experience with emphasis in Healthcare Marketing/Public Relations. Strong creative, strategic, analytical, organizational skills. Experience developing/managing budgets, overseeing the design/production of materials, computer literacy in program applications, database management/page layout. Professional attire/demeanor. Additional Info: Hours of Work: 8:30am - 5:00pm; Days of Week: Monday - Friday; Hours per Week: 40Closing Date: Open Until Filled STATE UNIVERSITY OF NEW YORK IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER
Internal Number: 51477
About SUNY Downstate Medical Center
SUNY Downstate's College of Medicine, Health Related Professions, Nursing and its School of Graduate Studies offer students a broad professional education that will prepare them for practice or careers in any location and community. This education provides exceptional opportunities for those students with a commitment to promoting health in urban communities and addressing the complex challenges of investigating and preventing diseases that confront clinicians, educators, and researchers in such an environment. This special aspect of Downstate's unique mission is reflected in the students it attracts and selects, the vast majority of whom are drawn from the New York City Metropolitan area. Many of these students are members of minority and cultural groups underrepresented in the health professions, and/or come from families of first-generation immigrants or from economically disadvantaged backgrounds.
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