Description

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Senior Product Manager

Purpose & Overall Relevance for the Organization

• Be the consumer and sport expert
• Influence and execute the category direction
• Work with all necessary functions to deliver the category business objectives
• Create ranges within the category from both and image and commercial point of view
• Lead and develop your team, if applicable

Key Responsibilities

• Influence and implement strategic category direction, proactively set range direction
• Identify new business opportunities to drive innovation and/or commerciality
• Show full understanding and drive the product creation process whilst managing all tasks within the given time frames
• Become a role model for other team members in regards to product creation process
• Show leadership through living the brand values
• Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
• Pro-actively analyse business, draw conclusions and act upon; drive profitability and efficiency
• Strong knowledge of product information systems and the interlinking functions - clarity on respective timelines
• High level of product expertise to create industry leading products
• Be a competent partner for product and ranging discussions with markets and retailers
• Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content
• Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
• Identify projects to optimize category performance; work independently and steer to conclusion
• If applicable: Build experience in managing direct reports, developing their functional and social skills; ensure clear and structured on boarding process for new team members

Authorities

• Personnel managed - if applicable Budget managed - no

Key Relationships

• Steer a strong relationship and ensure constant dialogue/feedback with
  • business unit and across other BU's
  • cross-functional team ( Design, Development, CtC, Sports Marketing, Materials, Costing, Planning)
  • markets and relevant third parties

Knowledge, Skills and Abilities

• Lateral thinking and challenge status quo
• Communication skill set, including effective negotiation and clear transportation of information
• Step up to conflicts, work towards a diplomatic solution
• Be open for change, support execution of change management
• Cooperate effectively to maintain and develop trustful relationships
• Basic leadership skills
• Work independently as well as part of a team
• Efficiently plan and prioritize daily work
• In-depth knowledge of respective product category
• Advanced analytical skills, be solution driven and result oriented
• Ability to travel
• Passion for sports

Requisite Education and Experience / Minimum Qualifications

• College degree, preferably in marketing/business/textile/fashion
• Minimum of 5 years Product Marketing experience with APP, FTW or ACC background
• Experience in trade or sales is helpful
• Fluent in English
• PC skills (MS Office programs)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Senior Product Manager - Licensed Football Apparel, BU Football (m/f/d)

Brand:

Location: Herzogenaurach

TEAM: Brand Management & Communications

State: BY

Country/Region: DE

Contract Type: Full time

Number: 536156

Date: Oct 24, 2025