Description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary

The Behavior Change Marketing Strategist leads end-to-end delivery of consumer engagement campaigns to drive better health outcomes and lower total cost of care for over 25 million Aetna members - driven by predictive models and advanced analytics. There will be a heavy focus on improving member health plan engagement through focused communications supporting Commercial and Medicare products including the use of care management services, plan benefit education, and incentive programs. Additionally, there is a focus to support Aetna's Mental Wellbeing member outreach. The goals of the campaigns are to improve healthcare outcomes for members. The individual will support an ongoing scaling of AI-based tools utilization focused on operational excellence.

Required Qualifications

• This role is required to be based in our New York City office, 2-3 days a week on-site, with flex days.
• Demonstrated past experience in leading direct consumer marketing campaign strategy and/or operations; ideally 7+ years relevant work experience
• Strong marketing background, with proven results leading marketing campaigns (digital channel experience strongly preferred)

Preferred Qualifications

• Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment)

Education

Minimum Bachelor's degree or equivalent experience. Advanced graduate degree preferred (e.g., MBA, MPH).

Pay Range

The typical pay range for this role is:

$90,480.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 03/31/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.