Description

About the Role

We are seeking a Product Marketing Manager to drive our brand presence and client acquisition strategy in the Japanese market. This role requires a blend of creativity and analytical thinking, with a deep understanding of trading clients, financial products, and the Japanese digital landscape. You will lead branding campaigns, develop go-to-market strategies, manage multi-channel campaigns, and craft impactful messaging to engage traders across Japan.

Key Responsibilities

1. Branding Campaigns

• Strengthen and localize the company's brand positioning in Japan, ensuring cultural and market relevance.
• Develop creative branding initiatives (online/offline) to increase awareness and client trust.
• Collaborate with global teams to align brand identity while tailoring for Japanese audiences.
• Measure campaign impact on brand recognition, client engagement, and acquisition.

2. Go-to-Market (GTM) Strategy

• Design and execute GTM strategies for new product launches, features, and campaigns.
• Conduct market research, competitor benchmarking, and client insights to identify opportunities.
• Define target segments, value propositions, and messaging tailored to traders.
• Partner with sales and marketing teams to ensure successful market rollouts.

3. Campaign Management

• Plan and manage integrated marketing campaigns across digital, social, and partner channels.
• Monitor performance metrics (CPL, CPA, conversion rates, engagement) and optimize campaigns.
• Manage budgets, timelines, and external agencies/vendors as needed.
• Ensure campaigns meet compliance and regulatory requirements

4. Copywriting & Social Media

• Craft compelling Japanese-language content for websites, emails, social media, and product materials.
• Manage official social media accounts (Twitter/X, LINE, etc.) to grow engagement and community trust.
• Work closely with design teams to deliver localized creatives that resonate with Japanese traders.
• Maintain brand voice consistency while adapting to the fast-paced trading market environment.

Requirements

• Bachelor's degree in Marketing or related field.
• 5+ years of marketing experience, ideally in fintech, online trading, or financial services.
• Native-level Japanese with strong English communication skills.
• Proven experience in campaign execution, digital marketing, and GTM strategy.
• Excellent copywriting and storytelling ability in Japanese.
• Strong knowledge of Japan's social media and digital advertising landscape.
• Data-driven mindset with hands-on experience using analytics tools.

Benefits

• Flexible work environment with a strong global marketing team.
• Competitive compensation and performance incentives.
• Professional development and growth opportunities.