Description

• Demonstrate deep understanding of market sectors relevant to the PI business(ESKD/PVD/Oncology(excp.biopsy) to maximize product potential.
• Collaborate with the PI Sales Team and Marketing Specialist to build and implement strategic marketing initiatives.

• Analyze periodic margin and make pricing/discounting decisions.
• Lead new product launches and ensure market-fit.
• Leverage data (sales, product, market trends) to develop effective promotional tools tailored to market and sales team needs.
• Drive market intelligence efforts: gather Voice of Customer (VoC), analyze customer purchasing criteria, conduct perception surveys, and understand buying processes.
• Generate regular reports on marketing and sales performance metrics.

• Develop and recommend marketing plans to achieve optimal sales and profitability within company guidelines.

• Lead the Annual Strategic Review (ASR) process and ensure execution of related actions and milestones.
• Develop and implement annual marketing plans including objectives, strategies, tactics, and budget planning.
• Organize promotional campaigns and lead product advertising, including new product launches.
• Ensure BD's presence at key conferences to maximize market exposure within budget constraints.
• Participate in pricing and volume discount policy decisions.
• Collaborate on the creation of digital and print marketing materials.

• Minimum 4 years of experience in medical device or pharmaceutical sales or marketing.
• Solid understanding of medical device business practices.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to handle complexity and influence stakeholders.
• Customer-focused mindset with creativity and innovation.
• Experience in medical device marketing preferred.
• Familiarity with tools such as SFDC and Marketo preferred.
• International experience is a plus.