Description

• Prepare Best launch of Metalyse which will save patients' lives with stroke
• Experience of new product launch
• Good company presence in Stroke market and EE endorsement

• Be responsible for ensuring Launch readiness, which includes:
  • Leading/ driving local launch readiness process to achieve readiness milestones
  • Working closely with Medical Affairs, Market Access to prepare for successful launch
• Be responsible for providing input to financial business planning cycle (Outlook and Long-term forecast {LTF} process), which includes:
  • Contributing to the LTF/Outlook preparation by providing sales and investment planning for the defined brand
  • Developing LTFs proposals for Sales and Direct Promotion
• Be responsible for Operational Plan (ICP) development, which includes:
  • Providing input to the ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
  • Validating ROPU brand CSFs
  • Providing input to the brand KPI development
• Be responsible for the tactical execution of the brand strategy to maximize business performance, which includes:
  • Driving performance in line with company objectives - Ensuring achievement of Net sales, market share, and profitability objectives & strong collaboration with the local partner
• Be responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team, which includes:
  • Organizing and leading cross-functional team interactions
  • Maintaining strong interface with ROPU brand teams to facilitate growth of sales and market share
  • Providing regular feedback to the brand team
  • Ensuring local operational plan is aligned with key strategic direction
• Be responsible for monitoring and reporting, which includes:
  • Managing allocated brand DP budget

• Bachelor's Degree
• At least 5-year marketing experience in pharmaceutical industry in Korea market
• Preferably having experience in product launch and launch readiness
• Preferably having experience in Neurology Therapeutic Area
• Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
• Ability to multi-task - organize, plan and solve problems effectively
• Strong business acumen, coupled with good balance of strategic thinking and operational rigor
• Structured and systematic ways of working
• Proficiency for English in professional level and fluent in Korean are required