Description

THE POSITION

Develop and oversee the marketing strategy and tactical plan of respiratory brands. Evaluate the effectiveness of promotion and advertising programs and lead improvement of it .

Duties & responsibilities

• Product management
  • To develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
  • To prepare and implement related annual brand plan
• Management / co-ordination
  • To develop and manage national level KOLs
  • Ensure high quality implementation of marketing plans
  • Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
  • Implement quality standards of daily work
  • Drive innovations in hospital communication and support to support robust business growth
  • Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
• Cross function communications
  • Collaborate with local and ROPU brand team to implement and optimize annual plan
  • Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
• Market intelligence
  • Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
  • Maintain competitive and updated on competitor activities.

Requirements

• At least 5 years of marketing experience in multinationals; sales experience is a plus.
• Bachelor's Degree of Pharmaceutical science/Medicine or related field
• Preferably having experience in Pulmonology and Rheumatology TA
• Leadership and decision making and Strategic integration and result orientation
• Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business
• Business acumen and Excellent people interaction skills
• Preferably having experience in product launch and launch readiness