Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$70,000 - $95,000/yr

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

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About GDM (Gray Media Group):

Gray Digital Media is a fast-paced, high-volume digital agency supporting more than 100 markets nationwide. We pride ourselves on exceptional communication, rapid turnaround times, and delivering measurable results across Paid Media, SEO, Programmatic, Creative, Email, and Strategy.

Job Summary/Description:

The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, and key SaaS/managed-service platforms. This role requires sharp analytical skills, excellent communication, and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented, proactive, and confident navigating native ad platforms while supporting cross-functional teams with clear insights and fast turn-arounds.

Duties/Responsibilities will include (but not be limited to):

Campaign Execution & Platform Expertise

• Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
• Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.
• Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.

Optimization & Performance Management

• Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
• Analyze data to optimize bidding, targeting, and ad relevance.
• Run A/B tests and continuously improve quality scores and conversion performance.

Communication & Collaboration

• Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.
• Translate performance insights into actionable recommendations for account managers and strategists.
• Maintain excellent written and verbal communication to support a client-first, service-focused environment.

Reporting & Analytics

• Monitor campaign pacing, delivery, and KPIs daily.
• Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems.
• Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

Qualifications/Requirements:

Required

• 3+ years of hands-on experience managing paid search campaigns.
• Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools.
• Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
• Excellent analytical skills with the ability to interpret data and present insights clearly.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Preferred

• Google Ads certifications.
• Experience working within an agency environment.
• Familiarity with paid social or programmatic (a plus, not required).
• Familiarity with Google Tag Manager (a plus, not required).
• Hands-on experience in managing monthly campaign budgets from $1k to $50k+

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.