Description

Marketing Specialist


MARKETING SPECIALIST

MGM Brakes, a division of Indian Head Industries, Inc., is the leading supplier of spring brake actuators and service chambers for domestic and global truck, trailer, bus and specialty vehicles for the commercial vehicle industry. We are currently seeking a highly enthusiastic individual for our Marketing Specialist position, located in our Charlotte, N.C. corporate office.

ESSENTIAL FUNCTIONS: The primary responsibility of the Marketing Specialist is to create and manage digital and print marketing materials, tradeshow booth design and administration, and promotional graphics to support products and campaigns. This position will maintain brand consistency across the company's website, social media, and other marketing platforms. The Marketing Specialist will also be responsible for coordinating advertising programs, posting press releases, and vendor projects while analyzing website and campaign performance. Additionally, this position will organize and maintain all marketing assets, assist with strategic planning, and support commercial events, tradeshows, and various company programs. Some limited travel to marketing events and trade shows may be required.

KNOWLEDGE / SKILLS:
Bachelor's degree in Marketing, Communications, Graphic Design, or related field is preferred
3+ years of experience in marketing, graphic design, web design, and event coordination
Strong proficiency in Adobe Creative Suite / Cloud, MS Office Suite, and Google Analytics
Proficiency with Adobe Premiere Pro or other animation and video editing software
Experience in Adobe Dimensions or other 3D showcase software
Experience managing websites, social media platforms, and email marketing tools
Effective oral and written communication skills
Strong organizational skills and attention to detail
Ability to prioritize and manage workload
Ability to work with minimal supervision

SPECIFIC JOB DUTIES:
•Create and implement booth designs, layouts, graphics, and product displays for tradeshows; oversee all associated logistics and activities from the planning stage to final execution.
•Coordinate promotional and advertising programs and develop creative concepts and final artwork
•Write and/ or distribute product announcements and press releases; manage translation and publication processes
•Oversee company-branded apparel and promotional giveaway programs
•Create and manage all company-wide graphics and visual assets and ensure compliance with company trademarks, registrations, and advertising-related patent information
•Research, design, and produce printed and electronic marketing materials for supporting new and existing products
•Maintain and update the Opticat site with accurate product information; liaise with customers to ensure proper data access
•Oversee modifications to the corporate website and collaborate with the hosting service on technical adjustments
•Track website performance through Google Analytics, evaluating performance indicators, and generating regular reports
•Manage and create digital marketing and social media campaigns (i.e., LinkedIn, YouTube, Mailchimp, etc.)
•Organize and maintain all digital and hard-copy marketing assets, including product images, graphics, advertisements, and literature files
•Prepare and submit monthly marketing status reports
•Assist with business plan narratives and other strategic projects
•All other duties as assigned

WHAT MAKES THIS A GREAT OPPORTUNITY?
Competitive wages
Medical, dental, and vision plans
Flexible Spending Account
Company paid life insurance
Company paid accidental death and dismemberment
Company paid short-term disability and long-term disability plans
Voluntary supplemental life insurance for employees and family members
Voluntary supplemental accident insurance for employees and family members
401K retirement savings with an employer match
Traditional pension plan
Paid time off for vacation and holidays

Indian Head Industries/MGM Brakes is an equal employment opportunity employer and will recruit, hire, train, and promote persons in all job titles, without regard to race, color, religion, sex, national origin, age, physical or mental disability, or status as a special disabled veteran or other protected veteran. IHI/MGM Brakes will consider all qualified and interested applicants for career opportunities. If you need assistance with accessing our website, please contact our Human Resources Department at 704.547.7411 or 1.800.527.1534.
NO PHONE CALLS, THIRD PARTY RECRUITERS, OR STAFFING FIRMS
NO RELOCATION
Equal Opportunity Employer, including Veterans and Individuals with Disabilities

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