ECPA's mission is to equip our members so they can more effectively make the Christian message more widely known. We accomplish our mission through:
1. Programs that advocate for our members and the industry
2. Providing access to key data and programs that inform strategic business decisions
3. Offering opportunities to network and connect with industry colleagues, experts, customers, and vendors.

To advance the purpose of ECPA, this position will lead out in marketing aspects for events and other ECPA services and offerings such that desired engagement levels among membership are met or exceeded and budgeted goals are achieved to the best of our ability.

MAJOR RESPONSIBILITIES
Serve as the point person for ECPA marketing by doing the following:

• Develop and execute marketing plans and manage the marketing calendar for events
  and programs including:
  o Leadership Summit
  o C-Suite Symposium
  o International collective events in Brazil, Asia, and Eastern Europe
  o PubU (Publishing University)
  o Christian Book Awards
  o The Christy Awards and gala
  o Top Shelf book cover awards
  o ECPA Focus Webinars (summer, December)
  o Milestone sales awards
  o Research programs and other initiatives.
• Manage, design, write and implement email marketing, LinkedIn social media placements, press outreach and press releases (in collaboration with president), online event platform setup (Whova and MobileUp), post-event surveys and the annual member survey (typically in February)
• Work with freelance webmaster (Eugene Cho), banner add designer (Cindy Kiple), and other vendors as needed to ensure design standards are met
• Design and produce webinar slides and advise on scripts as needed, using templates from past years
• Manage contact lists and data for marketing purposes in contact software
• Oversee media assets for award programs with award program manager (currently, Cindy Carter)

Other responsibilities as needed including:

• Attending one-hour weekly staff meetings (currently on Tuesdays at 11 a.m. central) and being prepared to report on tasks in development and answering questions other staffmay have or pose questions you may have
• Potentially attending an ECPA in-person event, as needed
• Contribute to the development of ECPA Annual Plans and reporting on progress toward goals within your work (if applicable) quarterly