Description

Bailey & Glasser, LLP’s (“Bailey Glasser”) Washington, D.C. office is seeking an entrepreneurial-minded marketing professional to join a dynamic and creative law firm in our beautiful Georgetown office. 

This important position works closely with, and reports to, Marianne Talbot, Bailey Glasser’s Chief Marketing and Business Development Officer, and is a key team member engaged in and/or responsible for major marketing initiatives as set forth below.

This role touches upon all aspects of law firm business development and marketing, so it is a position perfect for someone seeking to expand their legal marketing skills, handle more responsibility, learn more about various areas of law, think like an entrepreneur, and grow as a legal marketing professional. Former practicing lawyers are also excellent candidates for this role.  

• Bailey Glasser is a Chambers-ranked and award-winning law firm that has been providing exceptional legal services for over 25 years. We do many kinds of litigation (commercial litigation on both plaintiff and defense sides, mass tort, consumer protection, ERISA, personal injury, and more) as well as interesting corporate work. We have been part of cases creating headlines across the country, and have 18 offices nationwide. Our two largest offices are in Washington, D.C. and Charleston, West Virginia. Learn much more at www.BaileyGlasser.com
• We are looking for an engaging, pro-active, and entrepreneurial marketing professional with exceptional writing skills who enjoys being part of the legal industry, and is passionate about being of service to the lawyers at the firm. 
• This position is unique from typical Big Law marketing and business development positions because you will be working across all channels of the firm’s marketing and business development work, including our MarTech platforms, SEO/AIO optimization, pitches, awards, website, bios, Meta ad campaigns, and much more. You will learn a great deal and every day is different. 
• This is also a position that has visibility in numerous firm meetings and vendor communications. You will ideally become a point person in charge of numerous important firm marketing pieces and a go-to professional for lawyers, law firm leadership, and the CMBDO to rely upon.
• You will be expected to think and work pro-actively yet collaboratively, including the expectation that you will bring independent ideas to the marketing department related to legal technology and legal marketing trends. We are looking for someone who loves the work and brings ideas to the table (like new technologies and trends) and is ahead of the curve when it comes to deadlines and deliverables.  

We’re looking for a candidate that brings energy and enthusiasm. You will always know your work is making a difference to the firm and to everyone the firm serves. The lawyers will learn to trust and turn to you, and you will make a difference every day. Excellence is expected, and you will be appreciated. 

Salary and benefits: The salary is competitive and will range between $90,000 and $100,000 per year depending on your experience. There is a generous benefits package, 401k, vacation, paid parking, and a warm, welcoming, and collaborative firm culture.

Key responsibilities of the Marketing & Communications Specialist include:

• Working closely with the CMBDO in the Washington, D.C. office. This is an in-person position to be of the greatest service to the lawyers in D.C. and beyond.
• Writing is a key part of the daily work, so applicants must have exceptional writing skills that are not dependent upon artificial intelligence (AI slop is banned, and use of the Oxford comma required).
• Creating and posting content for our social media and blogging platforms.
• Supporting the marketing department’s numerous initiatives and the firm’s lawyers with pro-active planning, strategic thinking, and engaged (and engaging!) focus.
• Maintaining the firm’s social media presence, including all company social media pages and profiles. Keeping everything on-brand which is professional, engaging, and service-oriented.
• Attending and speaking at numerous firm practice group meetings and vendor meetings.
• Preparing pitch materials, brochures, RFP responses, and other marketing collateral.
• Posting to and maintaining most elements of the firm's website, including news posts, bios, and more. 
• Creating and maintaining lawyer bios, boilerplate information, representative matter descriptions, photographs, etc. for use in collateral material and firm website.
• Leading the firm’s attorney onboarding process, including photography, announcements, website bios, business cards, and related materials as appropriate.
• Preparing directory submissions and nominations for other publications (Chambers, Lawdragon, Benchmark Litigation, Legal 500, etc.), and industry ranking surveys. When deadlines arise for multiple submissions, juggling and multitasking with the team and lawyers can be anticipated.
• Graphic designing for social media and other content, customarily on Canva. As necessary, coordinating with external graphic design consultants to produce advertisements and other marketing collateral will occur.
• Drafting and obtaining approval of firm press releases, and utilizing our PR platform for issuance and collaborating with external communications experts.
• Write, review, and/or edit all internal and external marketing materials ensuring consistent tone, style, and readability, including but not limited to firm wide promotional material, press releases, web content, practice descriptions, attorney bios, brochures, boilerplate text, directory entries, blog posts, RFPs, pitch proposals, and awards submissions.
• Proofing/editing the work of the marketing department and ensuring approvals are met prior to release of all jobs.
• Work on special projects like our annual reports.
• Produce additional projects as needed, and other tasks as assigned.

If you are interested in applying for this role, please send Marianne Talbot a cover letter, resume, and five examples of your recent work product (or links thereto) that you’re proud of and are reflective of your customary work product.

We look forward to hearing from you! 

Requirements

Primary Qualifications for this role includes: 

• Three + years of marketing or similar experience, preferably in legal or other professional services environment. Former practicing lawyers are also excellent candidates for this position.  
• Excellent writer and proofreader. 
• Adept at meeting tight deadlines and multi-tasking,
• Collaborative and responsive communicator.
• Expert in Microsoft Office (Word, PowerPoint, Excel) and Canva. We’re happy to train you on other platforms we use (Hootsuite, PlayPlay, Cision, and more). 
• Excellent communication skills, both verbal and written.,
• Ability to multi-task in a fast-paced environment.
• Organized, detail-oriented individual with strong project management skills.
• Ability to work on multiple tasks with competing deadlines.
• “Can-do” attitude with willingness to learn and be collaborative.
• Periodic travel and flexibility as required.
• Your lovely in-person presence is required in our Washington, D.C. office. 

Physical Demands:

Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 15 pounds at times.