Description

The Vital Ground Foundation

Job Description

Communications and Marketing Coordinator

PRIMARY FUNCTION

The Communications and Marketing Coordinator advances Vital Ground’s communications goals through diverse digital, print and in-person outreach, developing innovative marketing strategies and messages while serving as the organization’s primary social media administrator.

MAJOR RESPONSIBILITES/DUTIES:

• Increase Vital Ground’s public visibility and expand its donor base by researching and developing new digital marketing strategies, messages, partnerships and content.
  • Improve trackability of digital outreach through increased implementation of Google Analytics, Wordpress reports and other data.
  • Assess current digital marketing campaigns and research new opportunities for advertising via streaming services, banner ads, geo-fencing and other formats.
  • Help develop a new Marketing Plan to optimize the organization’s overall advertising budget.
• Lead Vital Ground’s social media outreach as the primary content producer across numerous platforms including Instagram, Facebook and YouTube, with a total audience of over 90,000 accounts.
  • Set and execute the annual social media plan.
  • Publish engaging posts and story updates on a daily basis on primary platforms (Instagram and Facebook), utilizing Vital Ground’s photo and video database and emphasizing key conservation messages.
  • Assess and improve Vital Ground’s presence on secondary platforms (YouTube, X, LinkedIn, Pinterest and potentially TikTok).
  • Generate engagement, new followers and website traffic through use of periodic mission-driven social media advertisements, timely responses to comments and messages, and outreach to potential influencers.
• Periodically produce engaging, mission-driven written content for Vital Ground’s website, blog, semiannual print newsletter and other occasional writing platforms.
• Periodically maintain and refresh various portions of Vital Ground’s website through its Wordpress interface utilizing its photo and video database on Google Drive.
• Collaborate with Membership and Donor Services Coordinator to help grow Vital Ground’s monthly giving program by spearheading digital campaigns and helping produce donor relations content emphasizing monthly support.
• Collaborate with Development staff on outreach and cross-promotion for Vital Ground’s Business Partners program and other periodic fundraising initiatives.
• Occasionally represent Vital Ground at in-person and online events such as community bear fairs, conservation conferences, webinars, public meetings and other opportunities.
• In collaboration with Communications Director, help develop new goals and strategies to grow the communications program to better support Vital Ground’s mission.
• Assist Communications Director as needed with other print and digital outreach projects.

Requirements

QUALIFICATIONS

• Bachelor’s degree in Communications, Journalism, English, Business/Marketing or related field, or comparable professional experience.
• Excellent written and interpersonal communication skills.
• Strong social media and web skills, including knowledge of and experience with:
  • Wordpress
  • Google Analytics
  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • LinkedIn
  • TikTok (preferred)
  • Basic video editing software (preferred)
  • Adobe Photoshop and InDesign (preferred)
• Effective planning, research, collaboration and time-management skills.

CHARACTERISTICS

• Strong conservation ethic, with knowledge of and passion for wildlife, healthy ecosystems, land trusts and Vital Ground’s mission.
• Self-motivated, results-oriented team player with desire to contribute new ideas, exchange feedback, and work as part of a collaborative team.
• Independent thinker and problem-solver with punctuality and attention to detail.

WORKING CONDITIONS

• Position will be based in the Missoula, MT area with a flexible/hybrid schedule balancing work from Vital Ground’s office and remote work, as dictated by program needs.
• Occasional travel and weekend work required for board meetings, project visits and in-person outreach opportunities.