The Vice President for Marketing & Strategic Engagement builds audience and enhances the customer experience through a wide range of activities. With a primary focus on ticket sales, the Vice President plans, leads, executes, and evaluates efforts to maximize revenue through a range of marketing channels in addition to increasing the percentage of ticket sales sold online.
The Vice President manages the Oregon Symphony’s greater profile in the immediate community of Oregon and Southwest Washington and in the national artistic community. S/he activates a newly-updated brand, scheduled to launch in print, online, and via other media in August 2017. The Vice President crafts and executes an institutional marketing strategy, which includes strategically and creatively leveraging digital technologies, social media, and traditional media. Additional responsibilities include overseeing projects with and for the President and the Music Director, managing the Board Marketing Committee, and overseeing website content development.
The successful candidate will take over this position at an extremely auspicious time. The Oregon Symphony, measured by virtually any standard, is at an all-time high. Strong, diverse programming—including subscription series for classical, pops, and kids, as well as numerous specials and presentations—has fueled subscription and single ticket sales. Bucking a national trend in waning ticket sales, the Oregon Symphony has grown total earned revenue by 57% over the last five years, reaching an all-time high of $9.6M. This number is expected to account for 55% of FY17 company revenue.
The organization is poised for further growth. The Symphony employs a seasoned and talented marketing team that thrives on its Tessitura data, is prepared to roll out a revitalized brand in August 2017, is rebuilding its website to maximize potential across a range of digital devices, and has developed a healthy pipeline of new patrons who comprise 20% of the 180,000 tickets sold on its main stage.
The Oregon Symphony currently employs 76 professional musicians, led by Music Director Carlos Kalmar. Each year, it engages dozens of guest conductors and artists, both popular and classical, to perform with the orchestra. The organization’s operating expense budget in FY17 is $18.5 million, of which about 80% is spent on programs. The Oregon Symphony performs over 100 concerts per year at the Arlene Schnitzer Concert Hall in Portland and throughout the community. The Oregon Symphony programs directly serve more than 225,000 people annually and reach millions more households around the globe through its broadcast and recordings program.
A bachelor's degree is required for this position, as is at least ten years of marketing and management experience. Extensive work in a nonprofit setting is highly desired, and ideally in the performing arts.
All applications must be accompanied by a cover letter and a résumé.