At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Abbott is seeking a passionate, strategic marketer to join one of the company’s fastest-growing divisions. Heart Failure is a condition that affects 5 million people in the United States alone, and Abbott's coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and abroad. Abbott has put together a market leading portfolio of devices to significantly to improve heart failure patients’ survival, quality of life and functional status, while also preventing costly hospitalizations that represent a significant drain on healthcare systems around the world.
We are seeking an experienced, high caliber leader for the Director of Marketing role that will focus on Heart Failure Therapies for the United States (U.S.). This commercial leader will set the overall commercial strategy in the U.S. and be responsible for driving execution of that strategy in partnership with other commercial functions beyond marketing. Core competencies should include KOL development, positioning and messaging platform development, congress strategy management, program and collateral development, social media management, and publication planning.
Impact this role will have on Abbott:
-Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
-Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
-Partners with marketing colleagues to shape customer requirements for related products
- Serves as leader of physician product planning advisory board for assigned product(s)/product lines
-Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
-Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
-Conducts product overviews for physician and sales reps.
-Presents product and marketing plans to internal management.
-Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools
-Works with market research to collect all limited market release survey data and shares results regularly with management.
-Builds strong relationships with leading KOL’s around the world.
-Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
-Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.