Description

Title: Director of Publications Product Strategy

Location: Rockville, MD - Hybrid

Salary Range (Non-Negotiable): $114,543 – $127,270

Description
The purpose of the position is to advance the visibility, value, and utility of ASHA’s publications to its members and users and to advance ASHA’s business needs and strategic priorities. Responsibilities include analyzing audience and market needs, aligning publications program and portfolio strategies with ASHA’s overall goals, and managing publications product development from conceptualization through launch and refinement.  

Responsibilities
1.    Develop and execute publishing product strategies that are aligned with ASHA’s objectives and responsive to publishing trends, market conditions, and audience/user needs. 
2.    Work closely with cross-functional teams to manage the product development process, including market research, product design, product launch, and iterative improvement.
3.    Develop and maintain the product roadmap and fully communicate existing, new, and planned features, capabilities, and initiatives delivering value for ASHA.
4.    Collect user and key stakeholder needs, ideas, and feedback and draw insights from analytics to develop product requirements and prioritize development effort.
5.    Cultivate and strengthen relationships with vendors, volunteers, and publishing contacts to foster business development opportunities.

Qualifications

Knowledge Typically Acquired Through
•    Obtaining a bachelor’s degree in business administration, media and communications, or a related field
•    8–10 years of experience in a fast-paced publishing environment, with 3–5 years of product management and development experience
•    Demonstrated success in publication development and launch, and in development of collections, special editions, and/or other forms of derivative content.
•    Responsibility for strategic planning, product/program road mapping, and iterative product improvement
•    Routine, reliable, and effective liaising with users, volunteers, and key stakeholders
•    Preparation and delivery of high-quality, professional presentations
•    Product documentation, feature demonstrations, and training for internal and external audiences
•    Proven ability to develop business plans and write reports and proposals.

Scope and Depth of Technical Skills/Knowledge
•    Intermediate experience in online publishing product mockups and wireframing for effective capture and relating of product vision and strategic fit.
•    Proficiency with applying usage analytics and data from user behavior insights to inform iterative product design and development.
•    Intermediate-to-advanced knowledge of online publishing processes, components, and publishing platform features
•    Intermediate knowledge of Microsoft Office applications (Outlook, Word, PowerPoint, Excel), Adobe Acrobat/PDF, and image and diagramming applications such as Canva, Lucid, and Miro
•    Intermediate knowledge of project tracking and product/program road mapping applications.

Scope and Depth of Non-Technical Skills/Knowledge
•    Strong organizational skills, independent problem-solving abilities, a proactive approach to performing job responsibilities, and an entrepreneurial, creative spirit for developing solutions. 
•    Exceptional written communication skills
•    Excellent resource management skills for requirements gathering accurate specifications, reporting, and documentation.
•    Excellent interpersonal and oral communication skills for effective and tactful engagement with vendors, internal and external stakeholders, and users
•    Demonstrated ability to set and meet deadlines and handle multiple projects and activities simultaneously.