UPMC Susquehanna has an opening for a Director of Marketing. TheDirector of Marketing directs brand management marketing programs, marketing strategy activities, customer relationship management, call center activity, and advertising campaigns. The Director of Marketing also collaborates with the Vice President of Market Development & Communications and various leaders to ensure integrated implementation of marketing strategies. The Director of Marketing will represent all campus locations in division, manages budget, oversees all system sponsorships and special projects.
Successful Candidates will have a Bachelorsdegree in Marketing, Communications, Advertising or related field. The position requires two years leadership/management experience and eight years experience working in marketing. Healthcare experience is preferred.
Additional Salary Information: UPMC Susquehanna offers a competitive salary and a full range of benefits including: Health, vision, and dental care plans, paid time off, an exceptional retirement plan, and educational assistance.
Job Summary: This position directs brand management marketing programs, marketing strategy activities, customer relationship management, call center activity, and advertising campaigns. Directs the Spirit of Women program across Lycoming and Tioga counties. Collaborates with division leaders to ensure integrated implementation of marketing strategies.
Knowledge of: Brand development, manageme...nt and equity enhancement marketing principles and practices; marketing strategy and tactics; communications and media techniques and methods; computers and computer applications; principles of building customer loyalty and consumer preference; business and management principles involved in resource allocation, human resources modeling, leadership technique and coordination of people and resources; principles and processes for providing customer and personal services including meeting quality standards for services and evaluation of customer satisfaction; principles and procedures for personnel development, recruitment, selection, and training as it pertains to SH policy; human behavior and performance; individual differences in ability, personality and interests; learning and motivation.
Skilled at: Analyzing needs and product requirements to create a design; using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problem solving; considering the relative costs and benefits of potential actions to choose the most appropriate course and adjusting actions as appropriate; motivating, developing and directing people as well as identifying the best people for the job.
Ability to: Listen to and understand information and ideas presented through spoken and written word; tell when something is wrong or is likely to go wrong; combine pieces of information to form general rules or conclusions and apply general rules to specific problems to produce answers that make sense; multitask and attend to detail and to work independently, set priorities and advocate team concepts.
Education: Degree/Diploma Obtained Program of Study Required/Preferred
Bachelors degree in Marketing, Communications, Advertising or related field required.
Experience: Years of Experience Type of Experience Required/Preferred
8 years experience working in marketing required. Healthcare experience preferred.
Physical Requirement and Working Conditions: Position requires the ability to stand or sit for extended periods of time. Position requires the ability to drive on occasion, as well as the ability to walk and move about the facility. Position requires the ability to talk and to hear instruction. Position requires occasional manual dexterity and the ability to use fingers, hands, and arms to feel, handle, reach, push and pull. Position requires the ability to occasionally lift up to 10 pounds. Working conditions are indoor