Responsible for planning, implementation and evaluation of the Group's brand and marketing strategies to enhance overall brand image and to achieve business objectives.
Lead creative strategies to enhance brand positioning, define brand messages and personality, and explore possible channels to enhance business / brand development.
Provide industry and market analyses as part of on-going brand management.
Support and advise business units on their marketing campaigns in areas including but not limited to producing marketing collaterals and gift items, planning media placement, assessing the campaign results and conducting market analyses.
Work closely with third-party service providers in advertising, promotions and events management to ensure smooth execution of marketing campaigns.
Degree or above with major in Branding Management, Marketing Communications, Public Relations or advertising
At least 8 years' experience in brand management, marketing communications, advertising, public relations and / or event management, including 5 years' managerial experience in financial sectors or Bank
Experience in graphic design / photo editing and development of digital marketing campaigns in websites, social media etc. will be an advantage
Creative and resourceful to identify branding and marketing trends
Strong communication, inter-personal and problem-solving skills
Well-versed in spoken and written English and Chinese, fluency in Mandarin is an advantage
Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing