The Division of Extended Campus is seeking a Director of Marketing and Enrollment Services. This is a full-time (1.0 FTE), 12-month, fixed term professional faculty position. Reappointment is at the discretion of the Executive Director.
The director of Marketing and Enrollment Services provides leadership and administrative management to the Marketing and Enrollment Services (MES) unit within the Division of Extended Campus. The division is a fast-growing, entrepreneurial organization with a commitment to providing access to Oregon State University's (OSU) programs of excellence that administers Oregon State Ecampus (online degrees), Open Oregon State (online resources), the Ecampus Research Unit (conducts original research), Summer Session (summer and intersession classes at OSU), OSU Office of Global Initiatives (OSU GO – study abroad) and Professional and Continuing Education (noncredit courses). This position serves on a leadership team with other Extended Campus directors and reports directly to the executive director of Market Development and the Student Experience in the Division of Extended Campus.
Oregon State University and the Division of Extended Campus maintain and enhance a collaborative and inclusive community that is dedicated to equity and equal opportunity. All employees of the division are responsible for ensuring that these commitments are achieved. The MES director leads the division marketing and communications strategy and enrollment services efforts in alignment with this mission.
The MES unit provides all marketing and communications for Oregon State's online degrees (Ecampus) and Professional and Continuing Education (PACE) as well as marketing strategy and support for other units within Extended Campus. The director leads a large in-house team, which includes marketing managers, writers, a videographer, graphic designer, web and interactive staff and an enrollment services team overseeing inquiry management. In collaboration with three assistant directors, they develop, implement and evaluate short- and long-term goals related to marketing and enrollment services for Extended Campus programs and units.
The director is also responsible for overseeing the marketing budget and tracking its return on investment through pre-established key performance indicators and analytics. They also work with the OSU media buyer of record, a digital marketing partner and other vendors to target and serve key audiences whose needs will be met through Ecampus and other Extended Campus programs. The director is charged with branding Oregon State Ecampus as a national leader in online education. Assuring brand quality and aligning with the university's brand strategy are imperative.
This position maintains a close working relationship with University Relations and Marketing (URM), college marketing leads, OSU News and Research Communications, OSU Productions and the Office of Admissions to assure compliance with university policy and goals for marketing and enrollment.
Typically requires Bachelor's degree in Marketing, Journalism or related field. 3 years' experience as professional journalist or managing communications and marketing functions.
Bachelor's degree in communications, business administration, marketing or a related field.
Demonstrated excellence in written , oral and interpersonal communication skills, especially in communicating persuasively and clearly with other professional colleagues.
Demonstrated experience building relationships and collaborating with key stakeholders.
Minimum of five years of professional experience leading marketing and communications for an organization or business, including demonstrated experience in marketing strategy, budgeting, allocating media/marketing mix and branding.
Demonstrated experience successfully participating in, building and leading effective and diverse work teams, which includes providing equitable direct leadership and supervision.
Experience with digital marketing and understanding of web development and interactive tools to support marketing efforts.
Demonstrated experience with data-informed decision-making and with establishing/reporting/evaluating metrics.
Experience developing a marketing budget.
This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per OSU Standard 576-055-0000 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.
A demonstrable commitment to promoting and enhancing a climate that is supportive of diversity, equity and inclusion, and executing inclusive and socially just marketing and communications.
Additional Salary Information: Starting salary will be commensurate with education, skills, and experience.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.
OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.