Charles Wright Academy is an independent coeducational day school offering a broad curriculum in the liberal arts. Founded in 1957, the school enrolls 680 students in grades junior kindergarten through twelve. We are located in a suburban neighborhood southwest of Tacoma, approximately one mile from Puget Sound and within the shadow of Mt. Rainier.
Charles Wright Mission Statement: Charles Wright Academy provides a rigorous and dynamic liberal arts education built on the principles of excellence and compassion. Within an inclusive and globally aware learning community, we foster self-reliance, integrity, social responsibility, and humor, inspiring our students to discover within themselves the courage to achieve their personal best in mind, body, and spirit.
Responsible for leading development and implementation of the school’s communication and marketing strategy to promote a strong brand identity, and accurate, consistent and compelling messages about the school. Responsible for coordinating implementation of that strategy for all aspects of admissions and public relations, writing copy for all of the school’s print and electronic publications and serving as the manager of website content. Conduct work in concert with the Development and Admissions teams, and the senior administrators. Reports to the Director of Development.
Serve as the school’s primary writer, editor, and content manager for all print and electronic communications, including the bi-annual magazine, website, news stories, ads in a variety of mediums, speeches, and collateral including whitepapers, brochures, flyers etc.
Manage the school’s social media channels, developing a content calendar, analyzing metrics, and creating and implementing an advertising strategy.
Manage a comprehensive school communications strategy to inform and engage parents and other Charles Wright constituents.
Serve as a project manager for marketing/communications related routine and ad hoc projects.
Develop and execute a media relations strategy to maximize positive coverage in a variety of news outlets.
Work collaboratively with the Art Director on design and production to ensure that all of the school’s print and electronic communications and advertising consistently support the school’s brand and the communications and marketing strategy.
Assist the campus with audience development strategies for key school events.
Provide support and guidance to various divisions and departments in the creation and production of marketing/communications materials.
Manage a variety of contracts with vendors to ensure projects are completed in a timely, successful manner within budget.
Monitor the effectiveness of marketing strategies and make recommendations on changes to the Director of Development on strategies, tactics and budget.
All other duties as assigned.
The successful candidate will have earned a bachelor’s degree in communication, public relations or a related field. Candidate should have a minimum of five years related work experience, preferably in a nonprofit or education setting, including broad experience with the entire range of communications and marketing techniques and best practices. Candidate must possess excellent writing, editing and proofreading skills and have experience with website and social media management. The ability to lead and execute, showing outstanding judgement with a high level of energy, creativity and flexibility is essential.
Additional Salary Information: Salary is competitive and dependent upon background, and breadth of experience. Charles Wright offers a generous benefits package including medical/dental/vision, life and long-term disability, paid-time off and participation in the retirement plan, including an employer contribution once eligibility is met.