Erikson Institute is the premier early childhood development organization committed to ensuring that all children have equitable opportunities to realize their full potential.
Erikson Institute houses the premier graduate school in child development and uniquely prepares child development, education, and social work leaders to improve the lives of young children and their families.
Our impact and influence is further amplified through our innovative academic programs, applied research, direct services in the community, and advocacy and policy leadership.
The Director of Marketing and Communications will be responsible for Developing and executing a strategic marketing and communications plan that promotes a consistent, compelling brand and message to prospective and current students, alumni faculty and staff, funders, and civic and corporate partners.
Reporting to the Vice President of Advancement and CMO, serves as a member of senior staff, acting as a strategic adviser and collaborative partner to, Erikson’s Vice Presidents and Directors, and all faculty and program leaders.
Leading a team of 4 in-house staff and external consultants to implement the marketing and communications program across a variety of channels including, print, presentations, video, visual and digital media, advertising, media relations, community relations, special events, email and the web.
Roles & Responsibilities:
Overseeing and executing high-quality marketing and strategic communications, either directly or in close partnership with relevant administrative and academic units that support:
Admissions recruitment and materials for prospective students and influencers
Messaging and materials that inspire and motivate donors and funding partners and stakeholders
Storytelling in all forms that conveys the distinctive contributions and lifelong value of Erikson Institute in the lives of its constituents
An active media relations program that cultivates relationships with traditional and nontraditional media, pitches stories proactively and responds to media requests
Creative and multimedia content that convey cross-cutting institutional narratives as well as the priority activities of the institute’s departments
Digital and print materials and storytelling that convey the impact of Erikson Institute scholarship, research, and the activities of academic programs and centers
Production of periodicals and digital newsletters, and a collaborative relationship with Institutional Advancement and Alumnae Relations
Digital communications including websites, social media, and analytics
Speechwriting and messaging for the President and other senior leaders
Special events both on and off campus
Anticipating and mitigating adverse or potentially negative issues that may impact the institute’s reputation; maintaining issues management and crisis communications plans and providing counsel to senior leaders in the event of a crisis
Developing an internal communications program that builds pride in Erikson Institute as well as trust and confidence in organizational decision-making
Making use of available market research to understand the competitive landscape, design effective marketing tactics, and spearheading additional research as needed
Developing and regularly reporting on a set of metrics for measuring the effectiveness of marketing and communications initiatives
Overseeing the day-to-day activities of the marketing and communications function including budgeting, planning, and staff development.
Bachelor’s Degree; Masters in Marketing preferred,
At least 10+ years of progressively responsible experience in marketing, communications, and public relations, for a complex mission-based organization.
An understanding of B2C marketing, student recruitment, fundraising, and community relations is important.
Proven success in planning and executing marketing plans to meet revenue goals.
Experience in strategic planning, budgeting, evaluating and managing projects, and meeting deadlines in a fast-paced environment.
Success in building effective teams and mentoring staff is required.
Demonstrated experience in communicating with a variety of audiences, (i.e., faculty, staff, students, trustees, alumni) and media is desired.
Knowledge of best practices in message development, media relations, graphic design, video, websites, social media, print publications, event planning, and use of market research to make informed decisions is essential.
Founded in 1966, Erikson Institute is the nation's premier graduate school in child development. We improve the lives of young children and families through graduate and continuing education in child development, social work, and early childhood education, as well as through community programs and policy research. Erikson is accredited by the Higher Learning Commission. We offer a variety of employee benefits, including excellent health and dental plans, life/disability insurance, transit stipend, matching retirement contributions, and more. To learn more please visit:
Erikson Institute is an equal opportunity employer. We consider all applicants for employment without regard to race, color, religion, national or ethnic origin, gender, gender identity, gender expression, sexual orientation, marital status, age, disability, veteran status, or any other classes protected by federal, state, or local laws. In addition, Erikson Institute provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans With Disabilities Act and applicable state and local laws (including during the application or hiring process).
In everything we do, Erikson Institute — the nation’s premier graduate school in child development — works to improve the care and education of children age birth to eight.
•We prepare early childhood professionals to help children reach their full potential and to support families.
•We assess and treat children’s developmental, behavioral, social-emotional, and learning issues.
•We support ...stressed parents and help them build their strengths.
•We improve Chicago’s schools.
•We enhance math education in preschools and kindergarten.
•We study early childhood programs to understand what works and why.
These are just a few examples of the ways we work to change the lives of children and families. We achieve our mission through:
•academic programs that provide deep knowledge of early growth and development essential to working effectively with young children; ongoing professional development to sharpen the skills and effectiveness of those working in the early childhood field.
•online programs that expand access to advanced education.
•direct services to families.
•applied research that pinpoints effective early childhood programs, practices and policies.
•community partnerships and initiatives that improve and expand services in schools, social service agencies, the child welfare system, health services, courts, and more.
Each year, the work of our faculty, researchers, alumni, and students touches the lives of an estimated 4 million young children across the nation.