The Senior Marketing Manager creates, leads, and drives an aggressive marketing strategy and tactical plan for the Department of Medical Ethics and Health Policy’s Online Educational Initiatives (OEI). Programs include the Master of Health Care Innovation, professional development, and continuing education.
Working closely with the OEI team and leadership in an entrepreneurial environment, the Senior Marketing Manager creates strategic integrated marketing campaigns in order to 1) significantly grow program applications and enrollment from inside and outside the Penn community, and 2) establish brand awareness across the health care industry for these new initiatives. These efforts are first of their kind at PSOM and require a visionary leader who is fluent in effective marketing of innovative products in health care and/or education.
By creating and implementing content, digital, and engagement strategies to attract learners, this leader is instrumental to the OEI goal of creating the standard for high-quality, impactful, and popular online learning experiences that enhance careers in order to transform health care delivery. The successful candidate is able to identify aligned markets across B2B, B2C, and digital channels to drive enrollment with an eye toward the competitive landscape.
The Senior Marketing Manager is responsible for meeting vital enrollment and revenue goals, as well as developing and managing a significant budget. Duties include producing all aspects of a successful metrics-driven marketing strategy and tactical plan; providing the vision and implementation for a compelling brand; and promoting online programs to key stakeholders and both existing and potential markets. Inherent to the success of these efforts is the ability to continuously track and analyze the effectiveness of multi-channel campaigns.
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class ...of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.