Manages: Marketing Associate/Social Media Assistant; Interns & Core Symphony Volunteers
The Gulf Coast Symphony (GCS) is one of the most dynamic and innovative community orchestras in the United States. Professionally managed and led, it produces twelve to fourteen concerts each season in the premiere performing arts venue in Lee County, Florida, the Barbara B. Mann Performing Arts Hall, in addition to nearly eighty educational outreach events, chamber music concerts and other activities each year. The GCS is committed to performing a broad variety of concerts and creating a diverse, innovative and balanced program of performances, events, community and education projects which reaches the widest possible public. The organization currently has a budget of $1.5 million dollars and has just launched an Endowment Campaign and in in the middle of a ten-year music commissioning project. The Gulf Coast Symphony is recognized for its high-quality symphonic performances and its history of active community engagement and commitment to arts education. The primary goals of the Gulf Coast Symphony are: to help build general arts awareness in Lee County; to develop new audiences for the arts in our community; and to assist in the development of potential future performers.
Southwest Florida (Fort Myers, Lee County):
Incorporated in 1886, Fort Myers is the center of a popular tourist area in Southwest Florida and the seat of Lee County. Lee County sits along the southwest coast of Florida with more than 50 miles of beaches between Boca Grande and Bonita Springs. In this span of more than 803 miles exists a wide range of activities including walking trails, kayaking, swimming, and shopping. With a population of 645,000, millions of visitors come for the warm weather, spring training baseball (home to Boston Red Sox and Minnesota Twins spring training facilities), and its world famous beaches. Fort Myers was the frequent winter home of Thomas Edison, as well as Henry Ford.
Important Relationships: Music & Executive Director; Managing Director, Board President; Chair of the Community Engagement & Outreach Committee; Chair of the Resource Committee, and Chair of the Community Image Committee
Central Role: To work with the central team of the Music & Executive Director and Managing Director to develop a strategic advertising, direct marketing, and online marketing campaign, as well as lead the grassroots sales efforts of the Gulf Coast Symphony in the areas of subscriptions, single tickets and group sales Build, maintain and manage the reputation of the Gulf Coast Symphony. Position includes assisting with special events.
Advertising, Marketing & Promotions
Create and implement a comprehensive Strategic Marketing Plan that includes direct mail, social media, online marketing, and paid advertising.
With the GCS Music & Executive Director, develop and oversee the yearly Marketing Budget
Coordinate media buys and project management for radio, television, online, and print advertising
Maintain all GCS list databases and mail house lists, and database clean-up, as necessary
Work with graphic design firm to complete season graphic designs (digital and print
Creative development of promotions with community partners to drive sales.
Oversee sale and placement of print ads in season program book
Complete in-house graphic design projects including Program Books, Gala Materials, etc
Manage GCS WordPress website including content creation and maintenance.
Develop engaging video ads for use on social media platforms
Track and analyze results of online marketing efforts
Coordinate archiving of all marketing materials and video archives
Develop and implement GCS strategic public relations plan
Write and edit press releases, newsletters, and articles
Speak at presentations, press conferences, radio and TV interviews or meetings, in collaboration with the Music & Executive Director and Managing Director.
Develop and maintain good working relations with the media, including local and national newspapers, magazines, radio and television.
Organize special events, such as press conferences, exhibitions, open house days, and hall tours.
Disclaimer: This description should not be construed to contain every function or responsibility that may be required to be performed by an incumbent in this job. This job description is intended to be general and will evolve over time. The description is subject to periodic updating. At management’s discretion, the employee may be assigned different or additional duties from time to time.
The ideal candidate will be strongly motivated; a self-starter; energetic and flexible; able to work in a fast-paced environment and maximize resources; a team player and leader; extremely creative; and highly analytical.
Bachelors or advanced degree and at least five years’ experience in a marketing or communications capacity with a performing arts organization strongly preferred.
Strong communication skills (oral and written) with great attention to detail.
Complete capability in Microsoft Office.
Evening/weekend performance and special event duty is required (during peak season).
Database management background helpful. (GCS uses Salesforce as its CRM; TRGArts provides our list management.)
Comfort and capability with basic website management and social media suites. (Wordpress; Twitter; Facebook, Instagram etc.)
Knowledge of video production and creative design (Adobe CS6 suite) preferred.
Knowledge of the arts, theater and/or symphonic music.
APPLICATION PROCESS: Applicants should email: (1.) a resume, (2.) a list of references, (3.) cover letter describing your interest and qualifications for the position, and (4.) a salary history to: firstname.lastname@example.org with the subject line Director of Communications & Marketing.. Incomplete applications will not be considered.
APPLICATION DEADLINE: November 30, 2017. We will evaluate applications on a rolling basis. Please note that due to the volume anticipated, we will not be able to respond individually to each applicant. We kindly ask that you do not send duplicate applications via mail or email, and no phone calls please. Thank you.
The Gulf Coast Symphony is an equal opportunity employer.
Additional Salary Information: Salary: Competitive & commensurate with experience. Full benefits package.
Founded in 1996 by its current music director and conductor, Dr. Andrew Kurtz, the Gulf Coast Symphony is the premier community orchestra of Southwest Florida and one of the most dynamic community orchestras in the United States. We are recognized for our high-quality symphonic performances as well as our active community engagement and commitment to arts education.
The Gulf Coas...t Symphony exists to contribute to the cultural enrichment of Lee County by producing and performing a broad variety of concerts and creating a diverse, innovative, and balanced program of performances, events, and community and education projects that reaches the widest possible public. The primary goals of the Gulf Coast Symphony are:
To help build general arts awareness in Lee County
To develop new audiences for the arts in our community
To assist in the development of potential future performers
The Gulf Coast Symphony enjoys dynamic, proactive, and deepening relationships with the stakeholders, constituencies, and the community that we serve.