PRODUCT MARKETING MANAGER, edX, to be responsible for supporting both B2C and B2B marketing initiatives by creating product collateral, solution messages, and sales enablement content that strengthens the brand, clearly communicates the edX value proposition, and engages qualified learners at edX. Responsibilities include writing clean, concise, well-polished copy; crafting presentations, online content, and collateral for use by edX leaders; writing content for blogs and email; creating product content articulating the benefits of edX products to different target audiences; editing product content produced by teammates; working with edX's global learners, partner institutions, and corporate clients to create compelling case studies and learner success stories; helping create and write proposals for clients; using data to insure that messages are crafted to align with the target audience; collaborating with marketing colleagues to review and evaluate product content effectiveness.
REQUIRED: five years' experience working in a product marketing role for a B2B or B2C company; outstanding written and oral communication skills; strong portfolio with engaging marketing copy and presentations; experience and skill with direct to consumer, sales, and product copywriting; experience writing and creating material for a variety of formats, websites, email, social media, PowerPoint, documentation and sales material; analytical skills and ability to translate metrics into actions to continually improve product marketing effectiveness; ability to translate complex subjects into understandable and motivating copy; excellent organizational skills and ability to manage multiple projects simultaneously; meticulous attention to detail; collaboration and team orientation; desire to learn, develop skills, and participate in a mission-driven organization; ability to accept constructive feedback; and experience optimizing content for SEO and target keywords. Job #15362-P
MIT is an equal employment opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, ancestry, or national or ethnic origin.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature