Position Description: Energize your career with one of Healthcares fastest growing companies. You dream of a great career with a great company - where you can make an impact and help people. We dream of giving you the opportunity to do just this. And with the incredible growth of our business, its a dream that definitely can come true. Already one of the worlds leading Healthcare companies, UnitedHealth Group is restlessly pursuing new ways to operate our service centers, improve our service levels and help people lead healthier lives. We live for the opportunity to make a difference and right now, we are living it up. This opportunity is with one of our most exciting business areas: Optum - a growing part of our family of companies that make UnitedHealth Group a Fortune 17 leader. Optum helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their healthcare needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation and Performance. This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.
The Marketing Manager will be responsible for the strategic development and execution of targeted direct and indirect marketing campaigns and mailings to help support our lines of businesses and clients. Were looking for a strong marketer who brings experience leading successful campaigns and who can succeed in a fast-paced marketing environment. The position will identify, evaluate and manage multiple projects simultaneously with the ability to engage cross-functional teams to meet deliverables and deadlines.
Primary responsibilities include direct marketing / direct mail campaign management including the oversight and management of several different types of campaigns and mailings. Candidate must possess strong project management skills and ability to develop strategy, manage campaign planning including documentation of data / creative strategy and criteria, testing, segmentation and manage project timelines. Primary Responsibilities:
Assist in providing vision and strategy for direct marketing programs and mailings
Overseeing / project managing and executing line of business or marketing channel strategy including matrices for campaign development, managing timelines, providing instruction for accurate data pulls, production coordination, driving on-time deployments and analyzing results
Designing and executing tests that support key hypotheses and deliver actionable learnings that contribute to business growth
Partnering effectively with cross-functional teams to drive successful campaign execution - including strategy and campaign calendar development, creative / versioning / messaging, reporting/analysis, data / segmentation criteria, etc.
UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.
We are committed to introducing innovative approaches, products and services that can improve personal health and promote healthier populations in local communities. Our core capabilities... in clinical care resources, information and technology uniquely enable us to meet the evolving needs of a changing health care environment as millions more Americans enter a structured system of health benefits and we help build a stronger, higher quality health system that is sustainable for the long term.
We serve our clients and consumers through two distinct platforms:
?UnitedHealthcare, which provides health care coverage and benefits services.
?Optum, which provides information and technology-enabled health services.