The American Medical Informatics Association (AMIA) is seeking a Marketing and Communications Manager. The Manager has primary responsibility for writing and editing e-mail marketing, social media content, web, and select event and programmatic communications. A generalist with a wide-range of proven communication abilities will find variety and opportunity in this position, particularly, expanding AMIA’s social media presence, coordinating activities related to AMIA’s multi-year Why Informatics? brand campaign, online learning marketing, and a future (team) redesign of the AMIA.org website.
The position is responsible for coordinating with staff to ensure that e-communications, social media and web content is relevant and timely, as well as evaluation of user data, analytics and reporting necessary to improve communication efforts and member engagement. Department includes two additional staff responsible for marcom. This position reports to the Director of Marketing and Communications.
Manage e-mail marketing efforts supporting a variety of programs and services including writing, editing, and electronic distribution (e.g. iHealth and InSpire conferences, educational programs, events, membership initiatives)
Manage (support, maintain and increase) AMIA’s social media calendar content, analytics, promoted content, and online advertising (Google adwords)
Manage JAMIA journal related marketing, PR, social media in conjunction with efforts by Oxford University Press
Manage production of AMIA print and digital house ads promoting programs, services and member benefits
Manage writing, design and production of collateral materials (flyers, brochures, promotional items) for assigned projects serving meetings, exhibits, and events
Manage member news content section for bi-weekly AMIA e-newsletter
AMIA is a 2017 When Work Works Award Winner and was recognized as a Top Employer of Choice for an Effective and Flexible Workplace. AMIA is pleased to offer benefits that include fully paid medical, dental, long term disability, and life insurance in addition to a retirement program and an attractive paid leave plan. To be considered, candidates should respond with a resume and salary requirements to Phyllis Burchman at firstname.lastname@example.org. Please insert the job title in the subject line. Qualified local candidates will be contacted for interviews. No telephone calls will be accepted.
Required Education, Experience and Skills:
Outstanding writing, editing and verbal communication skills, AP Style proficiency
Creative self-starter with the ability to manage and oversee multiple projects and work collaboratively with other staff and departments
Strong MS office skills; InDesign/Photoshop skills helpful
Social media marketing campaign management experience and knowledge of social media platforms: Twitter, FaceBook, LinkedIn, Instagram, etc.; campaign and content development tools
Able to travel occasionally including to AMIA’s annual symposium in November
Education – College degree required; Journalism/Communication/English degrees preferred
Knowledge – Understanding of association marketing and communication functions
Work Experience – 5-7 years relevant experience; writing, e-messaging and social media experience required
Technical Skills –Required experience: EMS High Road Solutions/Blue Hornet or other EMS (MailChimp, Informz) and Microsoft Office. Experience using InDesign/Photoshop and experience with Netforum/Abila, IMIS or other association databases, and online social communities including Higher Logic, helpful
The American Medical Informatics Association (AMIA) is the professional home for more than 5,000 informatics researchers and practitioners, healthcare professionals, and thought leaders in biomedicine, health care, and science. AMIA is an unbiased, authoritative source within the informatics community and the healthcare industry in the US and globally. AMIA aims to lead the way in transforming h...ealth care through trusted science, education, and the practice of informatics. AMIA's program and services are centered on the core purposes of:
• Advancing the scientific foundations of informatics
• Promoting the education of informaticians
• Assuring that health information technology is used most effectively to promote health and health care
• Advancing the profession of informatics
• Providing products and services for AMIA members including scientific symposia, educational programs for professional certification, a professional journal (JAMIA), and support for networking and professional development.