Reporting to the Associate Director, Creative Content, the Marketing Content Manager is responsible for the coordination, development, and execution of beautiful, purposeful, and engaging digital and print content. S/he will develop innovative and consumable digital and print content that tells stories and connects emotionally with audiences. The successful candidate will have exceptional writing skills, a keen eye for design, and demonstrated experience in the development and proliferation of cross-channel content marketing (e.g. immersive digital experiences, direct mail, email, social media, and video). S/he will have an entrepreneurial spirit, proven leadership abilities, outstanding written and verbal communication skills, and the ability to manage multiple, competing priorities in a dynamic environment.
Provide strategic content marketing leadership and counsel to University Advancement partners (e.g. new digital content best practices, innovative content ideas)
Develop year-long strategic content marketing plans that align with priority UA marketing campaigns
Use data consistently to drive decisions around what content themes and delivery channels resonate best with audiences
Partner with marketing campaign managers as they develop campaign strategies, build out campaign logic flow, and populate campaign maps with campaign-specific content\
Build an agile, always-on', newsroom function that enables the rapid production of multiple content pieces aligned to a single theme or creative concept
Manage the production and delivery of all forms of content through a cross-channel editorial calendar
Leverage content modeling skills to create and maintain a robust content library (by theme, campaign, constituent) and ensure that the CMS is effective, and supports users with University Advancement and campus-wide
Develop and socialize divisional content and web style guidelines that adhere to best-in-class practices
Monitor, track, and report out on content engagement KPIs; leverage findings to refine program strategies
Regularly educate contributors, collaborators, and stakeholders on web content strategies and best practices (including SEO)
Bachelor's degree in marketing, journalism, communications or public relations
Digital and print content strategy and development, including content creation and analytics: 5+ years
Project management: 5+ years
Digital marketing, including email, websites, and social media: 5+ years
Proficiency with Microsoft Office and Adobe Creative Suite: 5+ years
Outstanding strategic writing and editing skills with the ability to write for multiple audiences, styles and tones (long- and short-form storytelling, solicitation/persuasive content, video scripts, website content, social media, speeches/event scripts): 5+ years
Ability to not just pull reports from Google Analytics but to use metrics to inform more effective content strategies optimal communications experience: 3+ years
Must be a team player who is highly motivated and dedicated to the goals of advancing higher education. An appreciation for Jesuit Catholic education and the goals and values of Boston College is critical.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.