Direct Marketing/CRM/Database, Direct Marketing: Ecommerce, Marketing Research: Other
4 Year Degree
4-H Supply is currently seeking an eCommerce Marketing Specialist who will contribute to the achievement of 4-H Supply’s goals by leading the execution of eCommerce’s’ marketing strategy, which emphasizes digital tactics. In addition to implementing the strategy, this individual will report on the success of campaigns to help guide future business activities. Additional activities will include web development, program coordination, and content creation.
Digital Marketing Role: Leverage paid search, email marketing, referral relationships, and loyalty programs to drive traffic and revenue for the 4-H ecommerce team Inform digital marketing strategy with detailed customer behavior data collection and analysis Conduct periodic evaluation of site and marketing UX to maximize conversion rate against benchmarks Determine and evaluate departmental key performance indicators (KPIs) and metrics that measure success. Develop and test email marketing customer acquisition and retention strategy for innovative programs, product sales, and new product launches.
Strategic Customer Insight Analysis and Reporting Role: Provide comprehensive e-Commerce marketing analysis to entire team on a weekly basis. Extract meaningful insights from primary web analytics data. Develop and update customer profiles and articulate their value in team strategic planning, execute on recommendations, and track results.
Web Development Role: Assist in managing user experience (UX) A/B testing. Assist in the development and execution of departmental web strategy. Assist in website management, including but not limited to: design, UX, information architecture (IA), and product management.
Program Coordination Role: Apply a research-based analytical approach to assist in project managing various departmental programs including, but not limited to: National Youth Science Day kit sourcing, National 4-H Council Trend Spotters Youth Entrepreneurial Program development, and the annual 4-H Supply Catalog assembly and printing.
Travel Requirements: Travel may be necessary, up to 10% the time (national). Would require travel by air, car, rail.
Additional Salary Information: Benefits included: Medical and Transportation
4?H is delivered by Cooperative Extension—a community of more than 100 public universities across the nation that provides experiences where young people learn by doing. Kids complete hands-on projects in areas like health, science, agriculture and citizenship, in a positive environment where they receive guidance from adult mentors and are encouraged to take on proactive leadership roles. Kids ex...perience 4?H in every county and parish in the country—through in-school and after-school programs, school and community clubs and 4?H camps.