"The advancement of science should be the chief concern of a nation that would conserve and increase the welfare of its people." -James McKeen Cattell, former AAAS President and Editor of Science
The American Association for the Advancement of Science (AAAS) is an international non-profit organization dedicated to advancing science for the benefit of all people. For over a century, AAAS has been a force for science, from helping to establish science as a credible field in the 19th century to using satellite imaging technology to document human rights abuses in 2007. We are recognized as the world's largest general scientific society and the proud publisher of the Science family of journals. Past presidents have included astronomer Edward Charles Pickering, anthropologist Margaret Mead, and biologist Stephen Jay Gould. Our mission is centered on the belief that STEM research and education can help solve many of the challenges the world faces today. AAAS is a culture steeped in history, but adaptive to change and new ideas. We recognize the hard work of our employees and encourage the development of our staff. Our colleagues represent an array of expertise from scholarly publishing to digital marketing, educational research to government relations, all with a shared focus on mission. At AAAS, you are part of a talented team, dedicated to advancing science and serving society.
Work With Us
AAAS is seeking an Marketing Manager, Institutional Licensing who will be responsible for developing, implementing, and executing strategic library sales marketing plans for a portfolio of six Science branded journals, including high profile new launch titles.
Essential Duties and Responsibilities
Develop the library sales marketing strategy and implement marketing plans for the Science family of journals though a variety of channels including (but not limited to) social media, email, direct mail, conferences, events, advertising, and library newsletters; plans should promote lead generation, reinforce product value proposition and drive new business growth including upsells
Establish solid marketing campaign development processes ensuring that the right infrastructure, systems, and reporting are in place to readily execute campaigns and meet marketing goals
Working with sales team, establish program and process to conduct faculty/end user outreach to increase market awareness and encourage new sales
Create compelling and targeted marketing copy and materials; Ensure marketing copy addresses the audience need and is impactful
Ensure strategic sales partners have necessary marketing inputs to successfully grow business
Maintain monthly reports, budgets, and project plans, reporting activities to relevant departments
Work with Manager, Agent Relations and Customer Success to develop customer success collateral and campaigns
Monitor and report on the effectiveness of marketing campaigns; deliver against goals, while maintaining a culture of continuous improvement
Stay current with trends and issues of concern to librarians worldwide and translate knowledge into effective marketing campaigns
Travel periodically travel to conferences and exhibitions.
Report to Associate Director, Research and Development
Work in partnership with Manager, Agent Relations and Customer Success ensuring materials meet customer needs
Collaborate with Associate Director, Business Development to ensure processes and programs are in line with publishing goals and requirements
Manage Marketing Manager
Undergraduate degree in marketing or related field.
3-5 years of experience, preferably marketing to libraries
Ability to showcase creativity and get involved in the front lines
Excellent communication skills (written and verbal; awareness of building strong and effective working relationships both internally and externally)
Ability to deliver confident, appropriate and engaging presentations
Intimate understanding of traditional and emerging marketing channels
Analytical skills to forecast and identify trends and challenges
Organized; self-motivated; able to balance priorities and to demonstrate calm and professional approach when working to deadlines
Innovative and solution-oriented
Aware of global marketing trends and techniques and is committed to developing marketing best practice.
Full-time, staff position
Situated at the AAAS headquarters, Washington, DC
Ability to travel to meetings and conferences as appropriate (approximately 20%)
Interested candidates should submit a resume and cover letter to http://bit.ly/2ij9SHz by September 21st, 2017. If we think you might be a good fit for the role, we will contact you with next steps.
AAAS is an EO employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category. AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees.
About American Association for the Advancement of Science
Founded in 1848, the American Association for the Advancement of Science is the world's largest federation of scientific and engineering societies, with nearly 300 affiliate organizations. In addition, AAAS counts more than 120,000 scientists, engineers, science educators, policy makers, and interested citizens among its individual members, making it the largest general scientific organization in ...the world. The Association has as its goals to foster communication among scientists, engineers and the public; enhance international cooperation in science and its applications; promote the responsible conduct and use of science and technology; foster education in science and technology for everyone; enhance the science and technology workforce and infrastructure; increase public understanding and appreciation of science and technology; strengthen support for science and technology enterprise. Advancing science; Serving society.