This position reports to the Managing Director of Wharton Research Data Services (WRDS) and is responsible for the planning and management of a growth strategy that will allow for new business opportunities while sustaining excellent service within WRDS. The candidate will assist in the enterprise-wide strategic planning and development of a consultative sales process and oversee marketing initiatives including: identifying new target markets that align with WRDS’ value proposition; target market sizing and new opportunity qualification activities; managing and prioritizing the global pipeline; and accelerating the sales closing process. The EDBD will be required to target, build and maintain strategic relationships through frequent senior-level customer interaction and partnerships.
As a member of the Senior Leadership Team, the EDBD will be responsible for the alignment and coordination of business development and sales efforts across WRDS. The EDBD will develop global market intelligence and understanding to advance the educational mission of the school. The candidate will work with the Senior Leadership Team to develop and commercialize the solutions which meet the needs of the global marketplace.
The EDBD has direct oversight and management of all business development efforts along with the sales, marketing, and customer experience teams. The candidate will facilitate continuous improvements in consultative sales strategies and effectiveness, establish and orchestrate the business development strategy and focus on resource optimization and marketing strategies. The candidate will develop strategic alliances to identify and cultivate new prospective data sources. The EDBD will research and develop outreach that will leverage the resources of the school and the WRDS staff.
Design and develop global marketing and sales plans and approaches to expand WRDS (both Academic and Corporate services) beyond its existing markets to broaden the reach within the financial research vertical. Develop sales and marketing business plans, metrics and goals. Collaborate with colleagues to expand functionality of WRDS to better reach new markets and broaden penetration within existing subscribers.
Lead efforts to expand the WRDS footprint in Asia – managing of sales and marketing staff, sourcing and negotiating data and other resources to support this effort, and collaborate with other Wharton initiatives in the region.
Provide market intelligence and other feedback to WRDS colleagues on trends in the research marketplace. Develop strong relationships with key business partners. Create alliances and negotiate revenue-sharing arrangements and other collaboration with these partners. Act as the legal liaison for WRDS business requiring external legal assistance.
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class ...of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.