MANAGER FOR INSTITUTIONAL MARKETING, MIT Press, to be responsible for developing the marketing strategy for all institutional and subscription-based products from the MIT Press. This includes thirty-plus academic journals, two online databases, and multiple discipline packages on the new e-books platform. Will serve as project manager on all campaigns, exhibitions, promotions, advertising, and publicity of these products, monitoring both the day-to-day work and the overall approach; and manage two full-time staff members. Specific tasks include shaping marketing budget for all subscription entities; consulting with journal editorial offices; participating in high-level strategic planning; staying abreast of developments in the institutional library market; analyzing usage and impact through system reporting tools, e.g., Google Analytics, Altmetric.com, Kudos. etc.; and working closely with sales teams and customer service to coordinate efforts and manage relationships with external partners including Altmetric.com, Kudos, and Wikipedia.
REQUIRED: a bachelor's degree; at least five years of relevant publishing and/or marketing experience; comprehensive knowledge of marketing, especially digital marketing in order to answer questions, make recommendations, and explore new avenues for promotions; comprehensive knowledge of trends and expectations of the library/institutional markets; strong organizational, interpersonal, analytical, and strategic thinking skills; ability to multitask in a pressured work environment with changing priorities and limited supervision. Job #15004-P
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