The Santa Barbara Symphony seeks an experienced, energetic, organized and creative executive to spearhead marketing and audience development for the Santa Barbara Symphony concert season and Music Education Center.
The successful candidate will have demonstrated (or transferable) experience in designing and implementing comprehensive marketing plans which include strategies, tactics and budgets to drive and increase subscription and single ticket sales, applying best practice and cost-effective solutions, with core competencies and proven experience in direct mail, telemarketing, print and radio advertising, online marketing and public relations.
This is a wonderful opportunity for a candidate to achieve big career wins by increasing subscription and single ticket sales, and running a new branding and identity campaign in 2018 – all within a supportive and thriving arts community with a Mediterranean-like climate, mountain backdrop, and the breathtaking beaches of Santa Barbara.
Manage and execute subscription campaigns through direct mail, telemarketing, online and other channels for the Santa Barbara Symphony concert season
Develop and implement single ticket campaigns using direct mail, broadcast and print media, online and direct sales
Promote the Music Education Center
Meet or exceed annual revenue budgets; develop and monitor marketing expenses
Develop revenue projections and ticket pricing
Monitor and report subscription and single ticket sales, attendance, and ticketing trends
Manage print and broadcast creative resources and partnerships
Conduct market research to improve both programming and sales
Create, implement and manage all PR-related communications and materials
Work and collaborate with the Santa Barbara Symphony executive team to assist and support the progression of patron relationships
Bachelor's degree required. Strong preference for majors in Marketing, Business, Music, or Communications
3-5 years of progressive marketing and audience development experience with a demonstrated track-record of successfully building and retaining a broad and renewable customer base through crafting, executing, and measuring a comprehensive integrated marketing strategy
Strong planning, analytical and project management skills
Knowledge of the nonprofit sector with an understanding of, and passion for the mission
Excellent copywriter, copyeditor and proofreader
Experienced in database and financial management
Proficient in all Microsoft Office Suite software (Word, Excel, PowerPoint, Outlook)
Basic knowledge of HTML, web design, email marketing platforms and social media
About Santa Barbara Symphony Orchestra Association
The Santa Barbara Symphony was founded in 1953 on the belief that a special city deserves a special orchestra. For more than 60 years, the celebrated Symphony has been lauded for its unique ability to deliver brilliant concerts, engage the community at large, and deliver powerful music education programs. The Symphony is integral to the cultural fabric of greater Santa Barbara – today, more than 35,000 people attend Symphony concerts and programs each year.