The Manager of Digital Marketing will develop a digital marketing strategy for the Pittsburgh Symphony Orchestra. This position will manage and implement all web content, digital marketing initiatives and email communications to support the PSO’s goals of strengthening the patron experience, increasing ticket sales, promoting the PSO brand, and sharing the PSO’s mission. The position works closely with the Marketing and Technology & Innovation departments to create an exceptional end-to-end customer experience across all digital channels.
Manage the online marketing and sales presence for all PSO products through the development of a cohesive digital marketing strategy.
Create and oversee effective Digital Marketing campaigns, using analytical skills and creativity to identify and test innovative opportunities for campaign growth and improvement.
Take initiative to continually improve and refine online presence while reinforcing the PSO brand. Collaborate with internal teams to create landing pages and optimize the online user experience.
Monitor and measure digital analytics on a regular basis, identifying trends, making inferences, and creating plans to further optimize growth.
Work closely with internal teams to create compelling content that increase ticket sales and awareness of the PSO image and mission
Create, manage and execute social media strategy.
Maintain, update and enhance mobile app content.
Create and execute all PPC, SEO/SEM, email and display advertising campaigns.
Establish and cultivate third party cross-promotional opportunities.
Stay current on industry trends and best practices. Review new technologies and keep the PSO on the forefront of developments in digital marketing.
Necessary skills, experience, and qualifications
Bachelor’s degree in marketing or a related field, or equivalent combination of education and experience
2-4+ years’ experience in marketing, with emphasis on online communication
Strong understanding of current online marketing concepts, strategies, and best practices
Experience with Google Adwords campaigns
Proficient in digital analytic reporting, including but not limited to experience with Google Analytics, Omniture, NetInsight, and Webtrends
Experience in A/B testing and multivariate experiments
Strong analytic skills and data-driven thinking
Outstanding written and verbal communication
Highly self-motivated and able to prioritize multiple projects with a high level of energy
Capacity to work under pressure and as a team player
Desirable skills, experience, and qualifications
Certification in Google Analytics preferred
Experience with Tessitura and database/inventory management systems
Prior work experience at a non-profit organization
Knowledge of classical music
Additional Salary Information: Pay negotiable based on experience.
The Pittsburgh Symphony Orchestra provides musical experiences at the highest level of expression to enrich the community and to satisfy the needs and preferences of our audiences. We work together to support an internationally recognized orchestra and ensure: a viable long-term financial future; a fulfilling environment for our Orchestra, Staff, Volunteers and Board; and the unsurpassed satisfaction of our customers.