Assistant Director of Marketing & Communications - Athletics - 1701263
The Assistant Director of Marketing will play a vital role on the Marketing & Communications team with a special focus on Marketing & Brand Management and Integrated Communications. The position will develop, implement and execute strategic marketing, digital, branding and promotional plans for its assigned sports.
• Actively participates in planning, development and implementation of short and long-range marketing strategies. Works closely and collaboratively with Communications, Operations and Ticket Sales teams to develop and implement marketing, promotional, social media and digital advertising plans and campaigns. • Assume responsibility for planning and implementation of efforts to drive ticket revenue, game day attendance and overall brand awareness. Generates revenue through season ticket sales, single game and group ticket sales. • Create and manage department budgets. • Responsible for campus marketing, communications, partnerships, sponsorship and alumni relations; provides strategic direction and executes marketing and communications plans that promote and inspire campus participation. • Develops new and expands on existing marketing strategies to drive traffic, revenue in an efficient way. • Establish program objectives, develop integrated strategies, and provide seamless execution of campaigns and projects to achieve revenue objectives, brand goals, awareness, database growth and engagement. • Writes, edits and designs media guide and all related publications for assigned sports • Compiles weekly notes and releases for assigned sports • Responsible for managing social media for assigned sports • Responsible for press box and media game management for assigned sports • Coordinates all media interviews for assigned sports • Coordinates credential process for assigned sports • Handles sport and fan correspondence for assigned sports • Archives season history for assigned sports • Writes and edits game program for assigned sports • Cultivates media coverage for the team through different mediums locally, nationally and internationally for assigned sports • Assists marketing and promotions staff in its campaigns for assigned sports • Works directly with the Director of Multimedia on digital strategy for assigned sports
Preferred Skills and Experiences
• Ideal candidate will have experience with digital marketing and google analytics, experience with Adobe Photoshop, InDesign and Dreamweaver. • Must be a proactive thinker who is interested in developing and executing new ideas to better improve the efficiency of the overall brand. • Organized and detail oriented person who can work in a fast-paced environment with minimal supervision. • General knowledge of Adobe suite, StatCrew and Microsoft suite • Extensive social media and website skills • Strong written and verbal communications skills • Candidates must be able to work a non-standard work week including nights, weekends & holidays. • This position will be assigned to work with several teams and will also serve as the primary media contact for the soccer team. • Thorough knowledge of soccer rules • Fluent in a Secondary Language • Graphic design and video editing skills
Job requires Bachelor's and 1 year of experience or the equivalent.