The Manager of Communications and Marketing will work to increase the profile of YW Boston in our community, encompassing all areas of marketing including communications, public relations, print materials, social media, and the website. The Manager will work with colleagues, senior managers, and program staff from across the agency to help set the strategic direction for messaging and manage communications across all media.
The Manager of Communications and Marketing will report to the Chief Development Officer with frequent interaction with the senior management team, and staff.
The successful Manager of Communications and Marketing will achieve the following outcomes:
Execute communications and marketing strategy to advance the mission
Continue to expand YW’s community and increase awareness of programs and activities within Boston area
Create messages and collateral to support the growth of fundraising and program revenues
Execute and help refine ongoing communications strategy to advance mission and programs of YW Boston, including annual editorial calendar.
Develop organizational messages and determine appropriate content delivery for messages and audiences.
Produce strategic print, web, email, social media, and advertising communications for YW Boston, including:
Development of content
Basic design for most materials or collaboration with graphic designer as appropriate
Project management through approval of content
Production of communications
Manage public relations and public advocacy outreach, working with external advisors as appropriate.
Assist in the development of strategy and programmatic elements for special events from inception through promotion, media coverage, and audience follow-up.
Understand organization’s audience and assess communication effectiveness through surveys, data analytics, and market segmentation.
Oversee brand management and ensure staff understanding of brand guidelines.
Assist in development of fundraising collateral to grow the fundraising base and increase donations to YW Boston. This includes but is not limited to event collateral such as invitations, sponsorship packets, program books, remarks, as well as helping to write appeal letters and an annual report.
Work with Fund Development and Communications Associate to support communications, including web updating, email messages, and other projects as appropriate. Approximately 1/3 of Associate’s time is dedicated to supporting communications.
Candidates must have a bachelor’s degree in communications, marketing, or a related subject, and three to five years of experience. Graduate degree preferred. Non-profit experience and familiarity with fundraising is desirable but not required.
Candidates must have experience with implementation of a marketing strategy, including integrated communications using print, email, web, and social media. Experience implementing a press strategy is preferred. Candidates must be excellent writers and possess superior verbal communication skills. Experience with graphic design and/or web design is preferred.
Strong organizational skills are important, and demonstrated project management experience is required.
Passion for YW Boston’s mission and knowledge of social equity issues.
Experience in communicating persuasively about social justice issues to a variety of audiences.
The Manager will work on projects with people across the organization and manage vendors, and therefore must also demonstrate excellent customer service and vendor management skills.
Must be able to work effectively under pressure, take direction well, and take initiative when required.
Must be able to work well individually and also as part of a team.
Must be proficient in Word, Excel, Power Point, and WordPress or similar content management system. Familiarity with Adobe InDesign preferred. Experience with a range of social media platforms, online analytical tools, and email marketing management is also preferred.
Able to travel within the Greater Boston area.
Additional Salary Information: Competitive salary based on experience